Looking for something?

Tap outside or press close

InspirationGraphic Design

Cute but confident minimal-leaning branding for fashion studio Free Rein

Pranshu Bhatia is a designer based in Bangalore, India, who recently completed a cute, smart little branding project for London-based fashion studio Free Rein. The minimal-leaning typographic mark uses a cute sans serif housed within an adaptable box shape that moves and mutates to form numerous different iterations of an otherwise simple logo.

Written By:
Free Rein fashion studio branding poster featuring a woman with long black hair against a seascape, with teal geometric shapes and minimal typography on a light background

According to Bhatia, Free Rein is a place where “budding, talented designers collaborate to fabricate fine pieces of clothes prepared from scratch for people that want to feel special every day.” As such, the identity design is “inspired by the supple environment of the studio and their goal to bring talent together and help push their limits.”

The colour palette of pale teal, white and black gives a softness and confidence to the look and feel, and create a freshness that chimes nicely with the youthful approach of the studio. The typographic choice is also a nice departure from what we’d expect from the fashion world, bringing a certain originality and vibrancy to proceedings.

Free Rein logo in white text within an angular rectangular frame on a pale teal background
White canvas tote bag with pale teal diagonal stripe and Free Rein logo label on dark background
Open book spread showing a portrait photograph with pale teal overlay on left page and text on right page for Free Rein fashion studio branding project
Open magazine spread showing Free Rein branding with mint green accents, featuring typography and a photograph of a woman in dark clothing standing on a geometric surface
Open magazine spread showing Free Rein branding with the word "BLACK" and botanical leaf imagery in muted tones against white pages
Two business cards displayed on a dark background: a white card for Adam Parker, Marketing Manager, and a black card showing the Free Rein logo in white text within a rectangular frame
Free Rein magazine cover for September '17 featuring a wooden chair with black fabric draped across it against a grey background
Share

Further Reading