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InspirationGraphic Design

Minimal monochrome branding by a duo of Swiss designers for new arts platform Manétiz

As slick and minimal as her Swiss roots would suggest, this new branding project by Alexandre Pietra is a sophisticated slice of monochrome chic. Pietra worked with Bhakti Devanthéry to create the graphic design and art direction for a new arts platform Manétiz.

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Manétiz branding stationery laid flat with a white certificate document, metallic pen and black envelope on a split grey and dark background

The site presents a selection of work by photographers, illustrators and graphic designers for sale online, with the artists solely distributing their limited-edition pieces (with a certificate to prove it) through the platform. According to the brand, it looks to become a “circle where the emphasis is placed on the connection between creator and collector."

The look and feel of the branding takes a pared-back stance to let the work speak for itself, using a colour palette of white, black and shades of grey. Typefaces remain traditional, with Devanthéry and Pietra choosing to work with Baskerville Old Face and Helvetica NeueLT pro. The designs are used across all touchpoints including the website, some rather luxe embossed business cards, badges, stationery and even some just-slightly-creepy white gloves for handling artworks.

You can see more of Alexandre Pietra’s work on her Behance site.

Manétiz branded badges and pin badges in navy and white, arranged on a grey surface, featuring the platform's logo and monochrome design
Diagonal arrangement of dark grey business cards for Manétiz featuring embossed script logo and text details
Dark grey folder tilted at an angle displaying the Manétiz logo in minimal embossed detail against a two-tone background
Two white embossed business cards for Manétiz displayed on a split grey and dark background
White envelope with circular Manétiz logo stamp positioned against curved dark and light grey surfaces
Black and white rolled paper with embossed Manétiz logo on dark geometric background, part of the minimal branding design
Manétiz logo in white serif typeface on a dark charcoal background
Manétiz branded stationery featuring a white envelope and letterhead with minimalist monochrome design on a divided grey and dark background
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