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Branding

Explore the best in branding – from rebrands and logo design to brand identity and strategy. Daily news, case studies and inspiration from Creative Boom.

Showing 1-15 of 208 articles

News Branding

Hovis and Kingsmill are now one business – and BrandOpus has given it an identity with no wheat in sight

Jaiku Live Marketing Ideation, June 2025 (Credit: Adam Kang)
News Branding

Can stories save us? JAIKU is putting 60 people in a room to find out

Marianne Olaleye. Photography by Krystal Neuvill
Insight Branding

JAIKU founder Marianne Olaleye on why we shouldn't obsess with Gen Z, and how storytelling can change the world

News Branding

Otherway brings Cowshed back to its Somerset roots with wild botanical illustrations

Inspiration Branding

Studio Blackburn gives Meat Ellis Butchers a playful identity split across two Blackheath shops

Inspiration Branding

'Don't try to understand it': Meet Cooot, the studio making branding feel wonderfully uncertain

News Branding

This clever rebrand finds its entire personality in one tiny flourish

News Branding

Fifth Avenue food hall identity highlights how a person can trump a mood board

News Creative Industry

D&AD New Blood Awards 2026: a student project about periods wins both of the year's top prizes

News Branding

Koto reframes Stack Overflow around the one thing AI can't replace: its community

Inspiration Branding

How LULACREATES designed baby skincare brand Smoosh to look at home on a beauty shelf

News Branding

Red Stone rebrands Explorer Scouts for a generation worn out by expectation

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