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WorkGraphic Design

New branding for Better Burger ensures a balanced diet of illustration and striking design for tasty results

If you're not hungry now then I guarantee you will be after reading this post. And that's exactly the idea behind the branding for Better Burger. Created out of feeling apathetic towards other fast food burger joints, this burger establishment needed a branding concept that conveyed exactly what sets it apart from its competitors – ultimately being bold and upfront about creating a better burger.

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Better Burger branded cups and straws featuring hand-drawn illustrations and bold red lettering on white packaging

485 Design explain the concept: "The Better Burger ethos of making things fresh from scratch was applied to their look and feel — with nothing to hide. The hand drawn type and illustrations emphasise the journey of the ingredients and reinforce the philosophy of making things better by hand. Better Burger takes the large fast food chains on at their own game by offering better burgers for the same price. The look was carried into all of their environmental graphics to create signage that is simple, fresh, and still communicates the brand promise."

The result is an easily identifiable brand that promises, and delivers a simple, better burger. Find out more about 485 Design here.

Wooden exterior of Better Burger restaurant with neon sign and entrance, featuring plants and outdoor seating visible inside
Interior of Better Burger restaurant with wooden counter, exposed ceiling, customers seated at tables, and fresh green plants decorating the space
Blue sports car parked outside Better Burger restaurant with neon signage and wooden facade in urban courtyard setting
Better Burger branded cup with straw, fries in white container, and blurred burger on wooden outdoor surface with warm lighting
Better Burger counter with staff in red caps and aprons standing behind a service window, with shelves of fresh vegetables and preserves displayed above
Better Burger's exterior wooden storefront with menu board displaying hamburger, cheeseburger and vegan special options beneath a red directional arrow
White paper cups with red Better Burger branding stacked above a wooden crate marked "TOMATOES
Better Burger branding displayed with a burger, fries and branded packaging against a brick wall background
Ingredients laid out on white background including cheese, tomato slices, lettuce, bread roll, flatbread, cucumber, minced meat, onion rings, cherries and milk for Better Burger
Two Better Burger branded wrappers with hand-drawn orange logotype and food illustrations on cream paper against white background
A golden cheeseburger sits above the red Better Burger logo, surrounded by hand-drawn sketches of burger ingredients and kitchen items on a white background
Hand holding a pen over a sheet of sketched burger ingredients, food items and hand-drawn typography for Better Burger branding
Roll of branded tape with Better Burger logo printed in red, with scattered torn pieces displaying the hand-drawn lettering and illustrations
A hand holding a white paper bag branded with red Better Burger logo, displayed alongside a conical wrapper featuring hand-drawn illustrations
Detailed hand-drawn black and white illustration showing ornate botanical elements and a burger cup with "Better Burger" branding on dark background
Pink neon-style "Better Burger" signage mounted on a white wooden wall, with partial text visible
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