Episode 28

Neef Rehman on working at ustwo, finding a love of design through data, and why you shouldn't believe the hype

Creative Boom Podcast Episode #28 - Neef Rehman on working at ustwo, finding a love of design through data, and why you shouldn't believe the hype

Neef Rehman is a web developer and designer, working at ustwo in London, the digital agency founded by Matt "Mills" Miller and John "Sinx" Sinclair in 2004, famous for its award-winning Monument Valley game.

He's one of two people to head up ustwo Adventure, a side project that exists to support early-stage companies that share similar values and creativity. This year, Neef helped to launch First Mile, its new programme for first-time founders which provides 12 months of mentorship and personal support. That includes anything from tech troubleshooting to building a long-term strategy. Those who are chosen also get £10,000 to help cover costs, and part-time desk space in ustwo's studio, should they need it.

Of course, I met Neef in Manchester before the Covid-19 pandemic. He popped up from London to tell me about the scheme, which has been postponed for obvious reasons. (ustwo has since made the First Mile resource directory public to "help as many young companies as possible" during the pandemic crisis.)

We also chat about how Neef studied physics at university but discovered a love of design after dealing with data at one of his first jobs. We find out more about his childhood in Warrington, his love of London, favourite movies (he's got great taste), and why he hopes one day, mental health will just be seen as a normal thing. And if you're a big believer in honesty, then Neef explains why the creative industries would benefit from ditching the facade.

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