Insight

Opinion, comment and analysis from our editorial team and those working in the creative industry. Here, we discuss things that matter for creative professionals worldwide.

Kelly Anna

'Weirder, more human, less serious': 9 creatives share their vision for the future of creativity

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Image licensed via Adobe Stock. Photography by Natanaelginting

Are creatives moving away from Twitter after Elon Musk's takeover?

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Why the spat over New York's new logo is worth paying attention to

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Credit: [Asahi](https://www.asahiinternational.com/stories/innovation/asahi-00-launch/)

'No alcohol doesn't mean no fun': how clever creative can change the conversation for NoLo drink brands

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Eliza Hatch & Bee Illustrates, Courtesty of Hysterical

Founders behind charity exhibition Hysterical share how they build community through activist art

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Creative Agency/Design Studio: &Walsh

'I wanted to be part of the change': Jessica Walsh on her journey to founding &Walsh

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Mike Nelson, MAGAZIN: Büyük Valide Han, 2003. Installation view, Büyük Valide Han, 8th International Istanbul Biennial, Istanbul, 2003. Photo credit: Mike Nelson, Courtesy the artist and 303 Gallery, New York; Galleria Franco Noero, Turin; Matt’s Gallery, London; and neugerriemschneider, Berlin

Mike Nelson on his sensory new survey, scavenging objects and simulating reality

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© Moonage Daydream – Brett Morgen. Courtesy of Universal Pictures UK

Insight
Film

Brett Morgen on Bowie, his BAFTA nomination and being inspired to live a fulfilled life

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20 February 2023

Melissa McCarthy in [Booking.com](https://content.presspage.com/uploads/685/1920_villapool.jpeg?10000)'s ad for the Super Bowl 2023

Super Bowl LVII: Did brands play it safe to win big?

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15 February 2023

Credit: minds + assembly / Society of Valued Minds

What makes a great brand and artist collaboration?

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9 February 2023

Image licensed via Adobe Stock

Can sports enrich your art? These creatives say 'yes'

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6 February 2023

Credit: Robot Food / Harringtons

Robot Food's Jess Cook on designing for a new breed of pet owner

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2 February 2023

Sara Jane Gillespie from BADBISHDESIGN and Kate Harvey. Photography by [Kathryn Rattray](https://www.kathrynrattray.com/)

Let's stop making design festivals for designers and make creativity available to everyone

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31 January 2023

The perfect tote bag. Simple but robust. Made of 80% recycled cotton, 20% recycled polyester.

A fresh look at merchandise: the sector that got a bad name

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30 January 2023

How&How London

The Value of Brand: If yesterday's brands were all about repetition, what are they today?

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25 January 2023

Credit: Olivia Odiwe

Seven design experts reveal their favourite creatives for inspiration

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24 January 2023

Credit: Darren Foldes

What DJing for Prince taught Sibling Rivalry's Darren Foldes about creativity

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24 January 2023

Sam Ellis

'Language is looking up': The place of words in branding

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23 January 2023

7 creative trends you need to know about in 2023

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12 January 2023

Image licensed via Adobe Stock

How have we changed since the pandemic? Creatives share their honest thoughts

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Credit: Ico/Humanity FC

These creative agencies are addressing World Cup controversy through design

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16 December 2022

Rachel Cook, Managing Director, Thompson

Predictions for creativity in 2023 with honest insight from industry leaders

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15 December 2022

Image licensed via Adobe Stock

7 luxury packaging design trends predicted to be huge in 2023

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12 December 2022

Photo Credit: LOVE

Creatives need better coping skills for failure, says agency boss David Palmer

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6 December 2022

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