Brand Assets

Thanks for taking an interest in Creative Boom. Here, we'll set out our brand guidelines, including our logo, brand colours, typography, and tone of voice. If you have any questions or need anything else, email [email protected].

Our brand

Creative Boom is one of the UK’s leading platforms dedicated to the creative industries. Founded in 2009, we deliver news, inspiration, insight and advice to six million creative professionals each year through our magazine, podcast and entire network. From artists, graphic designers and illustrators to photographers, filmmakers and animators – we support creatives at every stage of their careers, that’s whether they’re graduates, working at an agency or in-house, freelancing or leading a team.

Logo

Our logo is very important to us. It's the symbol that represents and unites us as a movement. Please use it consistently to build awareness, recognition and adoption of our brand. Always use the logo files provided as follows. Do not re-create. Use the horizontal lock-up version where there's enough room, and the stack lockup when there's isn't. Please give our logo space to breathe. Our icon, meanwhile, is for social media and avatars only.

Creative Boom Logo

Creative Boom Logo

Creative Boom Logo

Colour

Our primary colour palette is black and white. Our secondary palette consists of five colours, as outlined below. Please ensure you always used the correct colour breakdowns: CMYK and Pantone® for print and Hex # for digital.

Creative Boom Logo

Typography

Our brand font for headings is Tiempos Headline Medium. For sub-headers and body copy, it's ABC Diatype, of which we use four styles: regular, italic, bold and bold italic.

Tone of voice

Genuine, inclusive, friendly – Creative Boom's tone of voice is informal, warm and friendly, compassionate and fun. We understand that whilst creativity is a respected field, many of our audience have chosen their profession to do something they love, so we don’t take ourselves too seriously.

Our ethos is about celebrating, inspiring and supporting the creative community – we're like a party on your screen, one where everyone is invited. And as our readers are savvy, we don't use any patronising language; instead, finding an empowering, positive tone, one that is conversational with a dash of humour where appropriate. We try not to be too "fancy" either, avoiding unnecessary jargon and sticking to the facts to provide content written in plain English that’s easy-going and engaging.

Our tone of voice is visible in our lovable icon, too – the very eyes that follow our readers around our platform, bringing some cheeky charm to a creative audience hungry for some light relief during their working days.

Creative Boom Logo

Download our brand assets

You can download all versions of our logo in either CMYK or RGB. You can also access our icon for both print and screen. Please do not alter any of these files.