WorkGraphic Design

Shake Up: Futura designs appetising brand identity for vegan super food

Mexico-based design studio Futura was tasked with creating a brand identity for new vegan super food product, Shake Up. Consisting of a powder, the product is aimed at those that don't have time for breakfast every morning.

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Shake Up vegan superfood powder sachets in black and silver packaging arranged on a split pink and black background with pink spoons

One of the initial main objectives was to define the habits of the target consumer. In response to their findings, Futura numbered each individual portion so that users "could organise their week and notice whenever they skip a meal."

"We defined the name of the product as 'Shake Up', making reference to the act of shaking the powder with liquid in order to consume it, but also because this is a morning product and it reminded us of the phrase: wake up!

"The colour selection has to do with each flavour, and the combination of black and silver is to give the sensation of strength."

To see more of Futura's work, visit byfutura.com.

Via Behance

Two black Shake Up vegan super food powder pouches with gold and pink numbered portion labels on a pink background
Black Shake Up pouch with white label and white numbered tab against a pink background, displaying nutritional information and product instructions
Shake Up vegan super food product packaging in black with numbered portions and pink and peach spoons on dark background
Shake Up vegan superfood packet with numbered portion displayed on pink background alongside pink spoon and black blender
Shake Up vegan powder packaging displayed on a stepped pink structure, showing numbered portions and a prepared drink in a copper-coloured cup against a pink background
Shake Up product packaging featuring a copper-coloured sphere with a pink vertical stripe and rounded handle against a dark background
Three black pouches of Shake Up vegan superfood powder with numbered portions and instructional graphics on a pink background
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