Design of distinction: high-end identity for male grooming line by BrandOpus

Now, though, with hipster-style grooming products appearing in Boots and Superdrug, a gap has now opened in the high-end of the market, and the prize for anyone who succeeds is a big one.

With that in mind, global brand design agency BrandOpus were recently tasked with creating an identity and packaging for SCRUBD, a new and exclusive UK-based men’s grooming range based on organic triple-milled soap blocks and available exclusively in Harvey Nichols.

The graphic solution BrandOpus has come up with mimics a stonemason’s signature, traditionally a symbol of the creator’s finest work. It's a smart way to signal that this is not just a me-too generic brand but a product of distinction. And it's also a subtle nod to raw masculinity in a business still a little nervous of appearing overly "feminine" to heterosexual men.

With a mixture of bevelled embossing, evocative textures and quality finishes, it all adds up to a packaging design that successfully sells itself as a discerning, luxurious, lifestyle choice.