Studio More creates a playful identity for 'upcycled' coffee body scrub Optiat

Simple black illustrations are used as on-pack graphics to denote the type of product inside, so we see clinking wine glasses for the "Potent Peppermint" scrub for hangovers, and a little dumbbell for the "Lemongrass Lifter" pick-me-up variant. There's a nod to the ingredients in the pack design, too; which sets little black flecks against a white background. A refined and rather classy typeface stops the images and bright, playful colours from straying into cutesy territory.

"Optiat had an inspiring set of company values, but lacked clear definition as a brand," says Studio More. "They needed a clear strategy to transform their identity from upcycled waste to trustworthy beauty brand."