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Landor celebrates sound with a new identity for Hearing Australia that you can hear, see and feel

Global agency Landor has developed a brand strategy and identity focused on "celebrating sound" for Hearing Australia, an organisation that has been providing world-leading research and hearing services to Australians for 70 years.

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All images courtesy of Landor. Via Creative Boom submission.

All images courtesy of Landor. Via Creative Boom submission.

The Sydney team used this idea to inspire every aspect of the brand. "A brand that you can hear, see and feel the sound," says Creative Director Tom Carey.

"A brand built by sound. Sound inspires a suite of two and three-dimensional motion forms. Sound can be seen in our photography and illustrations. Sound informs the materials in our centres and the textures of our uniforms. Sound is at the heart of every decision we’ve made."

Prior to the refresh, Hearing Australia was known as Australian Hearing and its brand didn't reflect its progressive spirit. What's more, the industry of hearing loss had become a symbol of ageing and negativity, according to Landor. "Hearing loss is scary and intimidating; we needed to change the conversation, and Hearing Australia was to become the lighthouse brand to do so," adds Tom.

Concentric white circles with a small blue sound wave visualisation at the centre, representing Hearing Australia's sound-focused brand identity
Hearing Australia logo with sound wave graphic on a bright blue background
Four white textured panels with embossed sound wave and circular patterns arranged on a blue background, featuring the Hearing Australia logo in blue
Four embossed white graphic patterns representing sound waves, textures and ripples designed for Hearing Australia's brand identity by Landor
Tablet device displaying Hearing Australia's interface with concentric circular sound wave design and "Tap to begin" text on a bright blue background
Person wearing a white ribbed turtleneck jumper with a blue waveform sound graphic emblem on the chest
Three blue branded volumes labelled Volume 01, 02 and 03 arranged at angles on a bright blue background, showcasing Hearing Australia's identity materials
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