WorkGraphic Design

Candy coloured branding for Le Mise oozes femininity with a hint of eccentricity

We're big fans of pastel here at Creative Boom. And we're even bigger fans of a pastel/gold colour palette combo. That's why we had to share this brand identity project by New York-based DIA – a strategic brand consultancy, design studio and production company located in the heart of the city.

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Le Mise business cards with gold foil lettering and orange lines on pale pink and blue cardstock, displayed at an angle

Produced for Le Mise, the Brooklyn-based art and design advisory concept of Andi Potamkin – New York’s modern day art gallerist, DIA created a concept that offers a personalised experience for the collection and enjoyment of art.

The team explains: "We created an identity that is both feminine and eccentric, which embodies Andi’s personality and eclectic taste. Beyond the subtly eccentric typography we created a framing device out of the LM initials.

"The frames are used as branded motif throughout the collateral. It was important the brand and its stationary set felt artful and premium to reflect the care and curation style Andi and her team provide.

"Additionally, we created a digital experience that embodies the Le Mise brand and offers a warm and inviting alternative to the dull nature of traditional gallery websites."

To see more by DIA, visit the website: dia.tv.

Via Behance

Business cards for Le Mise featuring names and titles in copper text on pastel pink and mint green cardstock, arranged on a grey background
Le Mise business cards featuring peach and gold striped borders with typography and contact details scattered across a neutral surface
Le Mise branded stationery including a blush pink box with gold-trimmed brushes and a white box with gold lettering on a grey background
Le Mise brand identity system showing pale pink and cream stationery and collateral with gold typography and framing devices
Le Mise branding stationery set including envelopes and business cards in pastel colours with gold accents and a brass stamp
Le Mise stationery set in soft sage green and blush pink with gold accents, featuring overlapping rectangular cards and envelopes
Le Mise business cards with peach and gold striped borders on cream and pale blue cardstock, stacked at an angle
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