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WorkGraphic Design

Brookyln's LMNOP creates The Modern Classic magazine for Morgans Hotel Group

Morgans Hotel Group launched the global phenomenon of boutique hotels 20 years ago, and to celebrate their rich history they recently put together a campaign called The Modern Classic. As part of the drive, the Group hired Brooklyn studio LMNOP to design and print a special magazine for its hotel guests.

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The Modern Classic magazine designed by LMNOP for Morgans Hotel Group, featuring a white and coral cover with bold typography and a turquoise lower section, bound with coral patterned fabric

"Each of Morgans' properties has a design aesthetic that is unlike anything you've seen before, awe-inspiring and always over-the-top," explains LMNOP. "So, to capture the essence of Morgans' brand, we conceived, designed, and printed a zine for them to distribute to hotel guests.

"This project was a print designer's dream, complete with gold-holographic foil, gold staples, fluorescent Pantone inks, collage, illustration, a tear-out poster, and even a little pack of temporary tattoos." Sounds amazing. You can discover more about how they did it at lmnopcreative.com.

Collection of bright red and white printed materials from The Modern Classic zine by LMNOP, featuring gold foil text, business cards and various die-cut shapes arranged in a flat lay composition
Turquoise and coral-pink pages of The Modern Classic magazine featuring bold typography and patterned designs with text reading "Tear me out
The Modern Classic magazine spread and cover designed by LMNOP for Morgans Hotel Group, featuring pink pages with red typography, illustrated figures and a turquoise cover panel
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