WorkGraphic Design

Bold yet playful brand identity for Japanese sushi restaurant, Samurai

We love this playful brand identity created for Stockholm-based restaurant, Samurai, by designers Fanny Löfvall, Nanna Basekay and Oliver Sjöqvist. The concept is centred around the restaurant's approach to take away, offering a premium and unique experience for its customers. The inspiration for the design was taken from Japanese culture.

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Samurai restaurant's take-away packaging and branding displayed flat-lay, featuring colourful geometric patterned boxes with sushi, sauces and branded materials

The team explain: "The take away box is packaging made entirely without glue. Inner drawers can easily mix with each other, depending on what the customer orders. The packaging is sealed with a simple sticker.

"We wanted to avoid using a bag as a solution and therefore created a design where you can stack and attach packagings on top of each other. The packaging to chopsticks are used as handles. In the middle of the pack you can see a perforation that makes it very easy to open up and take out the chopsticks.

"It is a unique take away box that gives the customer a more personal and premium experience."

Via Behance | All images courtesy of the designers

Stacked take away boxes for Samurai sushi restaurant featuring colourful abstract designs in teal, pink, red and yellow, with navy handles and a sticker seal
Samurai restaurant's colourful take-away box packaging featuring the logo on pink, navy, turquoise and orange sections with yellow dotted graphics
Samurai take away boxes in coral pink with colourful geometric patterns, stacked and displayed open to reveal compartments holding sushi and accessories
Multiple pink SOMA takeaway boxes with colourful geometric patterns arranged diagonally, displaying the modular packaging design for Stockholm restaurant Samurai
Samurai restaurant's take-away packaging system showing stacked colourful boxes with integrated chopstick handles, paired bottles with navy carriers, and individual sauce sachets
Two brown beer bottles with pink labels branded KATANA, decorated with colourful geometric patterns and chopsticks as handles
Katana Japanese Rice Lager beer bottles with colourful abstract label design and pink branding elements
Samurai restaurant business cards and packaging with colourful abstract shapes, displayed in an isometric arrangement on a light blue background
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