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WorkGraphic Design

New branding and interior for Nozomi Sushi Bar, a piece of Japan in Spain

Spanish creative studio Masquespacio has just developed the new brand identity and interior design for Nozomi Sushi Bar, a new restaurant in Valencia by José Miguel Herrera and Nuria Morell, both passionate by the Japanese culture and specialists in authentic traditional sushi.

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Nozomi Sushi Bar's brand identity elements arranged on a wooden surface, including blue and white packaging, chopsticks, plates and printed materials featuring the logo and Japanese characters

The project began with a study of Japanese culture and the origin of sushi, a study which involved the whole team to understand and represent the Japanese culture through the brand image and especially through the interior of the new restaurant.

The brand name, Nozomi, was chosen by the restaurant founders because in the first instance it's the name of a Japanese high speed bullet train, and at the same time it means ‘fulfilled dream’; two meanings that Herrera and Morell wanted the brand identity to represent – a mixture of traditional and contemporary. And as soon as you walk through the doors of Nozomi, it is evident how these two themes have been combined.

From traditional Japanese carpentry, minimalist food menus and beautiful cherry blossom-inspired ceiling installations, to those classic dividing walls and soft wood throughout, Nozomi will transport you to the traditional streets of Kyoto, with every last detail designed to bring authentic Japanese cuisine to the streets of Valencia.

Via direct submission | Photography by David Rodríguez y Carlos Huecas

Nozomi Sushi Bar entrance featuring wooden ribbed doors, a roof overhang, and gold signage with Japanese characters on a concrete wall
Nozomi Sushi Bar's timber-lined corridor with wooden lattice screens, bench seating and natural wood ceiling framework throughout the interior
Interior of Nozomi Sushi Bar featuring wooden slat bench seating against concrete wall, timber-clad doorway, and geometric ceiling with wooden beams and integrated lighting
Wooden shelving unit with ceramic bowls and tableware displayed on three shelves, potted plant at base, and storage compartments to the left in Nozomi Sushi Bar's traditional Japanese-inspired interior
Wooden partition walls with lattice screens line a corridor at Nozomi Sushi Bar, with small panda emblems hanging above each section and a slatted wood ceiling above
Nozomi Sushi Bar counter with wooden framework, white cherry blossom ceiling installation and traditional Japanese interior design elements
Interior of Nozomi Sushi Bar featuring wooden tables and chairs beneath a cherry blossom-inspired ceiling installation, with concrete walls and a wooden service counter at the rear
Nozomi Sushi Bar dining room with wooden tables, grey chairs, concrete walls and a ceiling decorated with white cherry blossom-inspired installations, with an open kitchen visible in the background
Wooden dining area of Nozomi Sushi Bar with cherry blossom ceiling installation, wooden lattice screens and round table set for service
Wooden dining area with natural wood tables, white chairs, and traditional Japanese lattice screens filtering light through windows
Modern bathroom at Nozomi Sushi Bar with concrete walls, framed artwork, illuminated mirror and minimalist pedestal sink
Four wooden-framed display cases mounted on a wall containing Japanese documents, receipts and architectural drawings from Nozomi Sushi Bar's branding project
Nozomi Sushi Bar branding materials including a light blue menu with fish motif, wooden box and chopsticks holder on a wooden surface
Flat lay of Nozomi Sushi Bar branding featuring a dark blue plate with asparagus, sushi rolls on wood, and branded chopsticks on a wooden surface with Japanese-inspired tableware
Hands holding a wooden chopstick box with light blue packaging printed with "NO ZO MI" text alongside Japanese-inspired branded materials on a wooden surface
Hand holding a wooden fan-shaped menu with white and turquoise pages displaying Nozomi Sushi Bar branding and Japanese-inspired design elements
Three vertical wooden-framed menu boards for Nozomi Sushi Bar featuring minimalist typography and an illustration of a diver at the top
Hands pouring tea from a dark blue teapot into a cup beside an open Nozomi menu in a minimalist Japanese setting
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