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Stanley Wong’s stylish sneaker illustrations for Reebok Hong Kong

Hong Kong-based illustrator Stanley Wong, aka Sneaker Concept, has applied his signature pop art-inspired style of ‘sneaker art’ to a series of illustrations and shop display designs for Reebok.

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Six framed sneaker illustrations by Stanley Wong displayed on a brick wall with snow, featuring colourful backgrounds and detailed vector graphics celebrating Reebok's split cushioning technology

The illustrations of six pairs of sneakers, classified into two categories - the original line and the modern line - feature photo-realistic detailed vector graphics and bold-coloured backgrounds. The designs are on show at the Reebok Classic Store, Hong Kong, to celebrate the launch of a new range of sneakers with split cushioning.

Stanley has said in the past that “Sneakers are not made to be worn. Sneakers are made to be shown." This passion for street fashion and ‘sneaker culture’ led him to establish Sneaker Concept in 2015, creating graphic prints and t-shirts celebrating his favourite kicks. He’s since worked with the likes of Adidas, Saucony, nicekicks.com, K-SWISS and Mita Sneakers and also launched an exhibition at Hong Kong’s Jockey Club Creative Arts Centre to showcase his work in June 2017.

Display wall at Reebok Classic Store Hong Kong with six framed sneaker illustrations by Stanley Wong titled "The Inventors of the Split
White Reebok sneaker with textured sole tilting upward against an orange background, with text reading "A new idea that's going to fly
Reebok sneaker illustration showing top and bottom views of a white trainers with navy and yellow accents on red background, with tagline "Our past is the future
White Reebok trainer shown from side and sole angles on a green background with the tagline "Put you always in front
White and black sneaker components deconstructed against a bright blue background, with yellow laces on the upper shoe, accompanied by text reading "Split from the pack
White and black Reebok sneaker with striped design displayed at an angle against a yellow background, with text reading "Lightweight and also durable
Deconstructed sneaker illustration showing a yellow and black shoe at top with separated sole, white midsole, red heel and black insole components below against turquoise background
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