Adidas London approached designer Gordon Reid, aka Middle Boop, to create a number of illustrations and designs to celebrate the opening of its Adidas Football Creator Base, a pop-up event space in Shoreditch which was launched in line with this year's World Cup.
The hub aimed to engage with all sorts of different people interested in art, music or football and featured lots of great gigs and workshops.
Each pattern in these designs was taken as inspiration from the patterns on the various Adidas jerseys for the World Cup squads who the brand was sponsoring. Some are new and some are classic patterns. Gordon's work ended up being adapted to posters at the event and social posts used by Adidas across multiple platforms. Nice work.