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InspirationGraphic Design

A new brand identity for Austrian design studio Bruch

When Austrian graphic design studio Bruch wanted to create its own branding, it decided to take reference from its own name and tagline "Idee&Form" – arranging defined shapes, colour and typography in accordance to an idea and to subtly communicate the somewhat harsh name "Bruch" – which means "rupture" in German.

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Two grey business cards for Bruch design studio with red geometric elements and text reading "Idee&Form" on a marble surface

The vivid and changeable arrangements are also a reference to the studio's client projects—as each aims to be treated as individual. For more information about Bruch – who focus on branding, typography, editorial design and package design – visit Studiobruch.com.

Bruch studio branding identity displayed with red folded box, grey notebook with orange line and small pink business card
Red fabric tote bag featuring Bruch studio branding with black circular aperture and red line detail, displayed against grey background
Two grey business cards for Bruch design studio showing different typographic layouts with contact details and the studioburch.com website
Bruch studio's business cards with white backgrounds, red diagonal lines and minimal typography arranged at varying angles
Bruch studio's brand identity materials displayed on a white shelf, featuring orange and black cards and folders with geometric shapes and typography
Bruch studio's bright red and white branded stationery and collateral materials arranged on a textured grey surface
Stack of grey books with Bruch printed on each spine, arranged at an angle with dramatic shadow against a white background
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