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WorkGraphic Design

Glasgow's Thirst Craft rebrands award-winning Loch Lomond Brewery

Thirst Craft was recently asked to rebrand the award-winning Loch Lomond Brewery, giving it a bold new look to help it achieve its ambitions, something that would capture the quality and creativity of its beer while celebrating its roots.

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Six Loch Lomond Brewery beers displaying the rebranded packaging with new wordmark and illustrated labels for the Classic and Craft ranges

With two very different ranges to rebrand – traditional Classic Range versus the experimental Craft Range – the Glasgow agency set out to match Loch Lomond’s iconic beauty with the brewery’s iconic beer through an overarching creative theme: "modern perspectives of an ancient land".

To kick things off, Thirst came up with an iconic identity, designing a bespoke wordmark that features subtle arcs and waves in the letterforms to mimic the land’s peaks and loch. This mark of quality sits high and proud across the whole portfolio as a consistent mark of quality.

Then, for the brewery's more traditional Classic Range, Thirst needed to create a timeless perspective of Loch Lomond that brought to life each beer's namesake. Thirst commissioned Jack Daly to create a series of illustrations designed to take drinkers on a journey of discovery through the Loch. Each image follows one man’s day out by capturing stunning scenes from the shoreline. The images are dotted with delightful discoverable to tell the story behind the beer such as the Silkie’s silhouette or Luss’s Fleur de Lis etymology. Satisfyingly, the light source even travels from morning to night across the range, tracking the day’s progression.

The finishing touch throughout the portfolio is a clean, colour-coded modular system to help range navigation. This is echoed with back-of-pack tasting notes that succinctly cover hops, taste and finish so drinkers can compare and contrast the range easily – like tasty Top Trumps.

And as each new range brings a new perspective of Loch Lomond, these collectible Classics are just the start. A much more avant-garde Craft Range is coming soon, bringing with it an experimental perspective that again matches Loch Lomond Brewery’s iconic beer with its home’s iconic beauty. More at thirstcraft.com.

Illustration of a figure standing on a wooden pier with red railings, looking out towards mountains and a loch under a golden sky with a bird flying overhead
Loch Lomond Brewery's Bonnie & Blonde pale ale label featuring an illustrated wooden pier extending into a misty loch with mountains at sunset
Stylised illustration of a dramatic landscape at sunset with layered hills in shades of red and black, bare branches overhead and a solitary bird perched on a branch
Three Loch Lomond Brewery cans featuring red and dark illustrated landscapes with bare trees and water reflections, including Helles Glen New World Pilsner
Stylised illustration of a river valley landscape with rolling hills in shades of green and purple, a pink-hued river, and a small boat, by Jack Daly for Loch Lomond Brewery
Loch Lomond Brewery Outlander Scotch Ale bottle label featuring stylised illustration of a Scottish loch landscape at sunset in pink, purple and olive tones
Illustration by Jack Daly showing a woman's profile with flowing hair gazing at a moonlit loch landscape with trees and distant mountains under a starry sky
Loch Lomond Brewery Silkie Stout label featuring an illustrated nighttime landscape with a woman's profile, bare tree and moonlit loch in shades of blue and green
Illustrated landscape of rolling green hills with a winding river, two figures standing on a cliff edge, and pale blue sky with white clouds
Loch Lomond Brewery Southern Summit American Pale Ale label featuring illustrated layered landscape with rolling hills, river and figure on hillside
Sunlit woodland path with tall trees casting shadows, leading towards a figure by the water's edge with golden fields and hills beyond under a yellow sky
Loch Lomond Brewery West Highland Way pale ale label featuring an illustrated woodland path leading to a golden loch landscape at sunset
LO logo shown in two versions: a simplified white mark on the left, and a circular badge design on the right with "iconic beers" and "iconic beauty" text around it
Loch Lomond Brewery pump clips for Bonnie & Blonde Pale Ale and Southern Summit American Pale Ale on draught taps
Loch Lomond Brewery pint glass filled with golden beer, featuring the brewery's rebrand logo and a stag illustration on the glass
Loch Lomond Brewery logo featuring white text on a black background, with the wordmark displaying subtle arcs and waves in the letterforms
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