WorkGraphic Design

Someone breathes new life into death with new brand identity for Beyond

London agency, Someone, has created a new brand identity for Beyond, an independent funeral comparison and booking service. Originally named Funeralbooker, Beyond launched in 2015, born out of a realistation that people who had suffered bereavement couldn’t search online and find accurate prices for a funeral.

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Multiple bright yellow cards with "Beyond..." text and a figure illustration scattered at angles on a grey background

Moving away from the clichéd sunsets, flowers and doves, Someone adopted a "radical" new approach, one that hopes to support, guide and reassure customers through the steps needs to make the right decisions.

"Traditional brand communications in this sector are trapped in an echo chamber of faux respectability and tradition," says Thomas Dabner, Senior Designer at Someone. "Beyond is a contemporary brand for today and so we’ve designed a radical visual and verbal approach to open a new conversation around choice, services and price."

"With so many bland brands in operation, the need for a strong identity was clear," adds Simon Manchipp, Founder of Someone. "Beyond is bringing smart digital comparisons to a sorely neglected sector. Unusually, they have literally put their money alongside their convictions – and have made a winning start. The new strategy, name and branding we’ve developed together aim to help continue to forge a new path for those needing smart after-life advice and services."

Multiple pages from Beyond's brand identity design displayed on a black background, featuring bright yellow pages with photography, text layouts and the "Take Your Time" tagline
Two illustrated male figures holding printed materials for Beyond, a funeral service brand, with yellow leaflets scattered below displaying the new visual identity
Seven illustrated figures in red and yellow coats stand against a yellow background, with one holding a gold umbrella and another holding a flag reading "It's about time
Magazine spread showing Beyond's advertising campaign with an illustrated man in red jacket against yellow background, text reads "Find a local funeral director in minutes
Cartoon character holding a sign reading "We display our pricing transparently online at www.beyond.life" against a bright yellow background
Stack of Beyond magazine covers with yellow background featuring illustrated figure holding umbrella and wearing yellow raincoat
Bearded 3D illustrated character wearing a red coat and cream jumper, waving against a yellow background, representing Beyond's contemporary brand identity
Figurine of a man wearing a red coat and green backpack walking across a white surface next to a yellow mug and potted plant
Hand wearing a wristwatch with grey fabric strap extending from a yellow sleeve against a yellow background
Illustrated character with brown beard and hair wearing a bright yellow jacket, holding a tablet against a yellow background
Illustrated bearded man in yellow jacket holding a paintbrush and colour swatch against a bright yellow background
Two smartphone screens displaying Beyond's social media posts in yellow and white, alongside a 3D illustration of a man in a yellow shirt holding a tablet
3D illustrated character wearing a red coat waving next to a white banner reading "Beyond..." against a yellow background
Cartoon illustration of a bearded man with brown hair wearing a red coat and white sweater, waving against a yellow background
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