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WorkGraphic Design

Quirky branding for Hitchki draws on time travel for its nostalgic theme

Located at Kala Ghoda, Mumbai, Hitchki is a cosy little bar/kitchen built on the theme of nostalgia. So when it came to the branding, the concept of time travel and the creation of memories laid the foundations for a unique visual identity.

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Hitchki branding identity displayed on grey background, featuring stationery, vinyl record, vintage album cover, coloured cards and patterned promotional materials with geometric motifs

And Mumbai-based designer and art director, Manu Ambady, was tasked with crafting this. He explains: "When it comes to food, the menu is a mix of Indian dishes with a contemporary, slightly quirky element to it.

"Our branding proposal included a sleek identity and a visual language inspired by the setting and time translated through soft colours along with some fun old-school photomontage compositions."

Manu Ambady is an independent designer specialising in branding and illustration. His works have been featured by a number of design publications and online blogs. He likes to explore experimental image making while also maintaining simplicity and clarity. To see more, visit behance.net/Ambady.

Via direct submission | All images courtesy of Manu Ambady

Hitchki branding collateral including business cards, envelopes and postcards with geometric patterns and pastel colour accents arranged on a textured grey surface with a vinyl record
Hitchki menu pages with vintage photomontage illustrations of people and food, yellow page marker tabs, and geometric design elements on grey and blue background
White paper carrier bag with Hitchki branding displayed alongside coloured business cards on a geometric patterned surface, with vintage magazine clipping in background
Hitchki branding collection displayed on a patterned floor, including white paper bag, takeaway cup, letterhead, business cards and vintage-style printed materials
Hitchki branding materials including four colourful postcards with nostalgic photomontage compositions, a postcard back, and a cassette tape on grey background
Hitchki postcard featuring an illustrated collage of figures and food items on a light blue background, with a white envelope behind it
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