WorkGraphic Design

Nostalgic branding project champions contemporary cosmopolitan world of Catalonia

When Guadalajara-based design studio Ochodias was asked to develop a new brand identity for Sabio Infante, a bistro bar located in Barri de Gràcia, Barcelona, the team looked backwards in order to forward think.

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Green and pink business cards for Sabio Infante, a Barcelona bistro bar, displaying the brand name and logo on overlapping cards against a green background

Located in a place "where the artistic and bohemian atmosphere concentrates most within the contemporary cosmopolitan world of Catalonia", the creative concept is inspired by the house of a nostalgic character – passionate about exploration and a collector of objects linked to his childhood.

It was this inquisitive spark that led the man to turn his home into a restaurant.

This story paired with eclectic interiors, thanks to the use of vintage furniture from different countries, curious objects, mirrors, maps and tropical plants, provides a fresh and evocative ambience.

Ochodias works with national and international clients in the development of visual identities for brands and products, naming, packaging and creative direction. Its main focus is to help brands to communicate better and in a different way. Find out more at ochodiasdesign.com.

Stylised green tropical plant illustration with decorative linear elements on a pink background, representing the botanical aesthetic of Sabio Infante bistro bar's brand identity
Interior of Sabio Infante bistro bar in Barcelona showing eclectic vintage furniture, hanging plants, circular mirror and curiosities throughout the space
Split design showing green branded material with Spanish text on left and blue bowl of colourful salad with wooden spoon on right
Repeating pattern of hand-drawn safari and tropical animals, palm trees and Sabio Infante text on olive green background
Sabio Infante branding materials arranged on olive green background, featuring black and white vintage portraits and design sheets with teal and pink text
Left: Interior of Sabio Infante bistro bar showing eclectic vintage furniture, tropical plants and colourful décor. Right: Plated dish with salmon, vegetables and accompaniments at the restaurant
Pink enamel mug and white plate with teal silhouettes of children playing, part of the Sabio Infante brand identity
Five logos on a pink background for Sabio Infante and related brands including Comidas Dejavús, designed by Ochodias
Split image showing Sabio Infante bistro bar's mint-green dining table with colourful food and drinks, and its shopfront with green facade in Barcelona's Barri de Gràcia
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