WorkGraphic Design

Nailing a new brand identity for Paintbox

New York-based, Finnish designer Lotta Nieminen recently provided branding, art direction and website design for Paintbox, a modern manicure studio in New York offering classic manicures and a curated selection of nail art.

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Peach-coloured notebook with "PAINT" written vertically on the cover, filled with paint swatches and design materials

But how do you nail (sorry) a new brand identity to cut through an already saturated market of beauty products? Nieminen kept things simple, effortless and therefore elegantly unique. Brand strategy by Figure NY and website development by NoFavorite.

Unfolded white envelope and card with small dotted pattern designs against a split peach and blue background
Scattered nail polish bottles and nail art symbols arranged on a pale pink background
Stack of peachy business cards with gold foil detailing for Paintbox manicure studio branding
A clear glass filled with water sits on a white coaster printed with scattered letters spelling "Paintbox
Peach-coloured folded greeting card with gold foil lettering for Paintbox manicure studio
Hand displaying manicured nails with black tips and pale pink base against a split pink and teal background
Hand displaying blue and orange colour-blocked nail art against a pink and yellow geometric background
Paintbox website homepage displayed on tablet showing a hand with red nail polish against a gold and navy geometric background design
Paintbox storefront sign hanging from a metal bracket on a red brick building facade
Paintbox manicure studio storefront with minimalist signage on a grey and white facade, featuring the number 17 and vertically stacked text reading "PAINT BOX
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