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LMNOP whips up a fun and fresh new identity and website for Becca PR

You'd think PR is easy to explain. Technically, it is. But it's actually something that not many people understand. Becca is a PR firm based in New York City and LA that has not only managed to describe PR without the usual corporate slang; it's made it fun and interesting too. And that's also thanks to its new brand identity and website, courtesy of Brooklyn's LMNOP.

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Becca PR brand identity components including a teal mug, peach notebook, yellow stationery blocks, striped folders, pens and custom yellow candies with colourful toppings arranged on a pale green background

The design studio took inspiration from the sensibilities of the women behind the brand, crafting a clean, fresh look and feel, including punchy colours, understated but eye-catching graphics, and cheeky language.

"We created a system layered with playful taglines and type treatments, a simple brand mark, logo, and pops of bright colours," explains Ashley Grayson, from LMNOP. "The system was rolled out onto notebooks, pens, stationery, a website, and our personal favourite, custom candies. A fully responsive website, layered with animation and a surprising layout give visitors a striking first interaction through which they can engage with the Becca team and learn about their impressive work."

Three stacked Becca PR branded boxes and business cards with peach tops and olive-green sides, casting shadows on a neutral background
Ceramic plate filled with yellow and striped corn-shaped sweets topped with googly eyes, alongside scattered pieces on a sage green background
A stack of peach, teal and olive-coloured notebooks with the Becca PR logo on the front cover, arranged in a fanned display
Teal enamel mug printed with "BUZZZZ" containing black coffee, casting a shadow on a pale green surface
Becca PR brand identity showing three colour-coded PANTONE swatches in teal, peach and yellow with matching striped spheres above on a pale green background
Five white pens with brown accents and playful taglines printed on them, arranged in a row on a beige background
Stack of yellow notepads with white cover sheet for Becca PR's branding, designed by LMNOP
Becca PR website displayed on tablet showing colourful drinks and hands pouring liquid, with navigation menu and agency description
Tablet display of Becca PR's website showing the work and clients page with team member photos and a peach-coloured card featuring Lauren Fonda's name
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