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Jean Jullien's quirky animations introduce two new hotels in Paris for citizenM

Jean Jullien has injected a little of his famous humour into a campaign for citizenM to launch two of the group's new hotels in Paris. The French creative has collaborated with London agency KK Outlet to create a series of brilliantly funny and playful animated films, which celebrate everything that makes the hotel brand unique.

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Illustrated character in profile holding a miniature Parisian landmark building in the palm of their hand against a pink background

The citizenM La Défense and citizenM Gare de Lyon aim to offer affordable luxury in the French capital, which is quite the contrast to what we've come to expect from the City of Love – one that perhaps has a reputation for being expensive (and a little uptight).

Throughout the animation you see illustrated characters freshening up in a tropical rain shower, maxing out on their XXL bed, cutting loose in the unstuffy meeting rooms and blissing out in the cloudM Bar. Just some of the "luxurious perks of staying at a citizenM hotel".

Illustration of a hotel reception desk with a receptionist and check-in and check-out options displayed on a screen, in Jean Jullien's style
Simple illustration of a smiling figure in white clothing spread-eagled on a light blue XL bed, arms and legs fully extended
Cartoon illustration of two people sitting on chairs facing a relaxed person lounging on a chair, with a yellow plant in the background
Illustration of a smiling figure with black shoulder-length hair against a coral pink background, in Jean Jullien's characteristic simple line-drawing style
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