WorkGraphic Design

It's Playtime for the Cornerhouse in Manchester

Manchester studio Design by Day has created a playful and commemorative identity for Playtime, the final ever exhibition to be held at Manchester’s iconic Cornerhouse building before it merges with The Library Theatre Company and settles into his new home.

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Design by Day's Playtime exhibition identity for Cornerhouse featuring navy and light blue branding applied to folded gallery guides and promotional materials

The exhibition sees nine artists present playful work inspired by the Cornerhouse building and Jaques Tati’s 1967 comedy film Playtime.

Using the exhibition title Playtime to form the main part of the identity, the word-mark is a structure that changes to suit different media or location and is made up of nine elements, that neatly relates to the nine artists in the exhibition.

The colour palette was inspired by the film; Playtime, and the supporting typeface adds a commemorative feel. The branding was rolled out across the gallery guide, posters, window vinyl, gallery vinyl, invites and flyers.

Cornerhouse gallery storefront with Playtime exhibition branding displayed on the window in colourful blue and yellow lettering
Playtime exhibition poster for Cornerhouse featuring angular blue and white lettering with a yellow dot, showing dates 22 Nov – 15 Mar and free entry details
Playtime logo featuring nine interlocking geometric elements in blue, white and grey with a yellow circle, set against dark background with "The Final Show" and "Cornerhouse" text
A desk display stand showing The Final Show poster for Playtime at Cornerhouse, featuring fragmented blue and grey letters spelling the exhibition title against a dark background
Playtime exhibition identity with stacked letters in varying shades of blue and white on wooden flooring, with a curved line detail
Window vinyl for Playtime exhibition at Cornerhouse Manchester, showing opening hours and the blue and teal modular logo design by Design by Day
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