WorkGraphic Design

Hart Cafe by Triangle Studio: Branding with a whole lot of heart

We seriously heart this brand identity for Hart Cafe by Korea-based, Triangle Studio. Combining simple, minimalist design with a colour palette that pairs grey with gold, the business cards, cups and menu are fresh and contemporary.

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Hart Cafe branding materials including grey business cards and menu items with gold foil lettering, arranged in an overhead layout

Triangle Studio is no stranger to creating stunning branding concepts. The arts and graphic design group specialises in editorial and illustration, creating work based on "rational strategy and emotional harmony".

The studio's clients span a variety of sectors, from performing arts, to hospitality and healthcare. Discover more at triangle-studio.co.kr.

Via Behance | All images copyright of Triangle Studio

Hart Cafe business cards fanned out on a grid, displaying grey and gold minimalist design by Triangle Studio
Hart Cafe branded coffee cup with grey band featuring scattered letters and the word "CAFE" in white text
Complete Hart Cafe branding system by Triangle Studio including menu, business cards and coffee cups with grey and gold colour palette
Hart Cafe floor plan showing seating areas arranged around a central space, with "Hart Cafe" text and gold circular accents on grey background
Hart Cafe menu poster showing various coffee and beverage drinks arranged around overlapping text listing drink names in grey and white
Exterior signage for Hart Cafe showing illuminated white rectangular signs on a minimalist grey building facade
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