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WorkGraphic Design

Delicious branding for Tokyo Café

Tokyo Café is a casual, Japanese-inspired eatery that serves a hearty array of western and Japanese dishes and desserts, a varied selection of specialty drinks, and premium Japanese drip coffee in a relaxed setting.

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Flat lay of Tokyo Café branding materials including stationery, business cards, menus and a croissant with coffee on a wooden board, arranged on a neutral background with earth tones and pastel accents

The branding project was undertaken by designer and illustrator Marlon Mayugba, who said, "l was to create an identity for Tokyo Café based on the core intent for simplicity and elegance, keeping it very basic with soft, earth-toned colours, with a splash of pastel colours in contrast, and that of a hand-crafted, recycled texture feel of the materials to be used to back it up. The design should appeal to those seeking both modern café culture and a fine dining experience."

Tokyo Café branding items in soft earth tones including an orange notebook, wooden mouse and small accessories arranged on a grey surface
Stationery items for Tokyo Café displayed on a grey surface, including a cream envelope, mint green folder and papers with minimalist branding details
Four branded buttons for Tokyo Café featuring a crescent moon logo on peach polka dot and teal striped designs
Tokyo Café branded packaging box with mint green and peach coloured panels and Japanese text, displayed with coffee and wooden accessories
Brown kraft paper bag for Tokyo Café with white label displaying the café logo, Japanese text and social media icons
Tokyo Café stationery featuring a peach-coloured letterhead, white envelope and clipboard with branding materials displayed on a white surface alongside bread and coffee beans
Tokyo Café stationery designs including letterheads and an orange notepad arranged on a grey surface
Tokyo Café branding materials including a clipboard with letterhead, packaging box, wooden desk accessories and branded items arranged on a grey surface
Tokyo Café stationery design including letterheads and envelopes in cream and neutral tones with small metal binder clips arranged on grey surface
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