WorkGraphic Design

Alejandro Gavancho's youthful identity for a glasses brand is inspired by the 1980s

Lima-based designer Alejandro Gavancho has created a new identity for Thanku, a glasses brand that's been around for over a decade.

Written By:
Thanku branded items arranged on a red surface, including spectacles, a fragrance bottle, business card, toy car and neon light tube

Founded from a family business that has been passed down from generation to generation, Thanku is now looking to attract a much younger audience, moving away from its more traditional roots.

The name comes from "gratitude" because aside from selling glasses, the brand is also designed to function as a community that "disseminates culture with music, fashion and art events". In addition, 10% of its profits gained from selling frames go to social organisations in Peru.

"The main idea for this project was to create a destructured and free brand that connects with young people instantaneously," says Alejandro. "Inspired by the 1980s, with a lot of style in the way of combining of colours, using graphics, patterns, collages, a brand was created that portrays a professional image but at the same time is playful and irreverent. The materials and finishes were meticulously chosen to maintain a balance between the minimalistic and the risky."

Thanku glasses brand packaging and metal-framed glasses displayed on a bright orange background, showcasing navy boxes with geometric black and white patterns inspired by the 1980s
Person wearing Thanku glasses and a black beanie adjusts their frames against a concrete wall background
Hands holding open a black Thanku glasses box with pink interior, revealing round blue-mirrored sunglasses inside
A dangling chain with translucent acrylic elements suspends above a vibrant Thanku stamp-shaped sticker featuring a blue dragonfly and tropical bird illustration on a bright red background.
Hands wearing a red and blue striped top holding sunglasses above Thanku branded business cards and a red flower against a red background
Navy packaging boxes and black and white checkered eye-patterned sleeves arranged diagonally on a bright orange background for Thanku glasses brand
Close-up of Thanku glasses with rose-tinted frames and black arm printed with "Thanku" and "Shine" text against red background
Person in blue jacket holding a black Thanku wallet with embossed logo against dark background
Thanku glasses brand identity displayed on a vibrant red background with product packaging, round sunglasses, business card and printed materials featuring 1980s-inspired design, alongside colourful flowers
Colourful fabric label with abstract artwork featuring red tulips and blue leaves on a pink background, attached to bright blue garment
Thanku brand packaging and stickers featuring bold 1980s-inspired design with vibrant colours and graphics arranged on a bright red background with plant foliage
Flat lay of Thanku eyeglasses and sunglasses arranged with navy packaging boxes on a vibrant orange background
Share
Take the Creative Boom survey

Take the Creative Boom Survey