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WorkGraphic Design

A new identity for Taidehalli

Helsinki-based creative agency TSTO has created a new identity for Taidehalli, also known as Helsinki Kunsthalle, which has rooted itself firmly in its 86-year history as one of the key spaces for exhibiting contemporary art in Finland.

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Scattered bright blue business cards for Taidehalli featuring white graphic logo designs inspired by the building's architecture and white text on grey background

"Our approach for renewing the identity started out from an architectural view point. The Taidehalli building was finished 1928 by Jarl Eklund and Hilding Ekelund. The identity features a set of graphic elements that are based on the intriguing small details of the building itself.

"The logo draws inspiration from the main facade overlooking the entrance of the building. Although the Kunsthalle is an old and established institution it is constantly developing and looking for new ways to approach contemporary art. With this in mind we created a few alternative logo versions reflecting a similar kind of curious playfulness."

Pink cover for Syksy Hösten Autumn 2014 with yellow geometric shapes and blue typography, featuring the Taidehalli logo
Four pages from Taidehalli's Syksy Hösten Autumn 2014 publication, featuring a pink cover, blue section dividers with text, a historic building photograph, and an abstract geometric artwork with orange sphere and light beam.
Two printed materials for Hilma af Klint exhibition: left shows yellow organic shapes surrounded by colourful abstract elements on pale background; right displays blue poster with white typography and dates 12.8–29.10.91
Three variations of exhibition posters for Hilma af Klint at Taidehalli, featuring yellow circular forms and colourful organic shapes on a lavender background, dated 16.8–28.9.2014
Close-up of a blue publication or brochure for Taidehalli showing white text and dates 1928-2014, with embossed architectural details from the gallery's facade
Taidehalli's new brand identity system displayed on a grey surface, including a blue folder, letterhead, business cards and envelopes featuring geometric line-based logo elements
Close-up of Taidehalli's new identity design featuring the 1968 logo mark and colourful circular graphic elements on a printed material mounted on a textured wall
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