WorkGraphic Design

77 Creative light up new packaging for luxury candle brand Legna London

When Legna London, a luxury candle brand for men, wanted to launch its new range of candles, it appointed 77 Creative to come up with the packaging design and associated marketing materials.

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Three Legna London candle boxes displaying collaged mood images labelled Strength, Unity and Wisdom

Using a collection of photos from the clients' archives, the London studio decided to create collage 'mood' images which subtly convey an emotion for each of the candle fragrances.

As founder Trent Payne explains: "The photos are of textures from all around the world with countries including Sri Lanka, South Africa, Jamaica, Spain and the UK. Once the client was happy with the collages, we then applied them to the packaging and extended the style we created to posters and single page ads."

Via direct submission

Framed underwater collage featuring a golden fish and red coral formations beside a black candle from Legna London's packaging collection
Legna London luxury candle packaging for Strength featuring a collage of textured photographs in gold, red and green tones with a black label
Legna London luxury candle packaging for men featuring a collaged image of red fruit and textured surfaces with the brand name and "Strength" fragrance label
Framed print of a textured collage showing warm-toned landscape with fabric and natural elements, displayed next to a black Legna London candle
Legna London luxury candle box for Unity fragrance with textured collage imagery in warm earth tones and yellow accents
Legna London luxury candle box for men featuring a collage of textured photographs in warm earth tones with the brand's black label at centre
Framed collage artwork featuring layered photographs of natural textures in earthy tones alongside a black Legna London candle jar
Legna London candle packaging box with a nature-inspired collage design featuring lavender and landscape textures, with the brand logo and "Wisdom" fragrance name
Legna London luxury candle packaging box for Wisdom fragrance, featuring a textured collage of natural imagery with forest and earth tones
Three Legna London luxury candle boxes displaying collage imagery with labelled fragrances: Strength, Unity and Wisdom
Legna London luxury candle packaging featuring a collaged landscape with layered textures, a yellow moon and "Love Your Manhood" text on teal and rust-coloured background
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