Paid Media Manager

This is a full-time, ongoing HEW Level 8 role in the Western Sydney & External Engagement division, based at the Hawkesbury campus (Richmond) with flexible working arrangements.

The opportunity

• Lead the planning, delivery, optimisation and performance analysis of paid media for the University's domestic and international marketing campaigns
• Work with Marketing Managers to build integrated, always-on strategies that support student recruitment, brand positioning and engagement
• Oversee media planning and buying across digital, social, video, display, search and offline channels, including radio, print and out-of-home advertising
• Guide audience segmentation, channel selection and budget allocation
• Coordinate creative requirements, campaign copy and asset delivery with Design Officers
• Manage relationships with media and creative agencies, and track performance through platform dashboards, turning results into recommendations
• Improve media performance, customer experience and return on investment through budget management, post-campaign reviews and journey mapping

What success looks like

• Delivering integrated paid media strategies that match campaign objectives and priority audiences
• Achieving measurable results through targeting, channel selection and optimisation
• Maintaining productive agency relationships, clear briefs, and strong contract and performance oversight
• Managing large media budgets with accurate spend pacing, accountability and timely reporting
• Using campaign data and post-campaign reviews to improve media strategy and customer journeys

What we're looking for

• A degree in Marketing, Communications, Media or a related field, and/or substantial relevant experience
• Extensive client-side experience leading media planning, buying and paid media creative development
• Proven experience managing several high-budget campaigns at once, with measurable return on investment
• Advanced knowledge of media analytics and platform dashboards, ideally within the Adobe environment
• Strong stakeholder, communication and project management skills, including turning data into clear recommendations

What's on offer

• Salary: A$120,754 – A$134,051 a year (HEW Level 8), plus 17% superannuation and leave loading
• Flexible working arrangements
• Financial: staff-only offers with selected banking partners, salary sacrifice for onsite parking, and novated car leasing
• Health and wellbeing: a free Employee Assistance Program, a complimentary annual flu vaccination, eligibility for Fitness Passport membership, and discounted private health cover
• Onsite childcare: long day care and early learning at the Campbelltown, Hawkesbury, Parramatta and Penrith campuses – staff may be eligible for discounted fees and salary packaging, subject to centre capacity

Belonging at Western

The University is committed to substantive equality under its Equal Opportunity Policy, and encourages applications from Aboriginal and Torres Strait Islander people, people of all gender identities and expressions, people of all abilities, and people from culturally and linguistically diverse backgrounds.

How to apply

Applications must be submitted through the University's online recruitment system – applications sent by other means won't be considered. The online application includes screening questions about the key qualifications, experience and skills for the role. You must provide evidence of full-time working rights in Australia when you apply.

For position enquiries, contact Siobhan McGeown, Head of Content, Creative & Communications, at [email protected], quoting reference REF2017R. For reasonable adjustments, contact [email protected]. Closing date: 11:59pm, 15 November 2026.