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Emoji: new book celebrates the original set of 176 emoji designed by Shigetaka Kurita

In 2016, the Museum of Modern Art made headlines after acquiring the original set of 176 emoji for its permanent collection: tiny drawings of faces, objects, and places, each illustrated on a 12x12 pixel grid, grouped and arranged neatly in order. Ancient, in a digital sense, and crude, but also somehow familiar.

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Open book showing pixelated red heart on left page and white heart on grid on right page from Shigetaka Kurita's original emoji collection

Designed by young artist Shigetaka Kurita, just 25-years-old at the time, they were first released in 1999 by Japanese telecommunications company NTT DOCOMO. Little did Kurita or DOCOMO know that their work would leave Japan, evolve, and be used by billions of people on a daily basis – revolutionising the way we communicate and becoming unintentional works of art.

Now, independent publishers Standards Manual is launching the first ever book of the original emoji from Japan along with a smartphone keyboard of these designs. Simply titled Emoji, the book studies and honours Kurita and DOCOMO's creation and its impact on the world.

"Various things influenced emoji," said Shigetaka Kurita, designer of emoji. "One was the pictogram. Pictograms are used as signs in many places in Japan like stations and public places. The second was the Japanese art of Manga, which uses graphics to express emotion. Lastly, it was Japanese magazines. All of these things that organise and communicate information came together to influence the creation of emoji."

Along with the book, the team is launching a keyboard extension build, in conjunction with New York-based developer W&CO, available for download in the App Store and on Google Play that will allow users to send these emoji – making them available on smartphones in the Western world for the very first time.

"As graphic designers, we have become fascinated by the occurrence of accidental masterpieces," said Jesse Reed of Standards Manual. "Mr. Kurita did not set out to create work that would be acquired by MoMA – he was simply working on the assignment that he was tasked with. But inadvertently, he has created what we consider one of the most influential designs ever created."

Launching on Kickstarter today, 30 April, you can support the campaign and make the book and app a reality by pledging your support: kickstarter.com.

Bright green book cover displaying a grid of 176 original pixel emoji designed by Shigetaka Kurita, featuring tiny black symbols of faces, objects, animals and places
Open spread from the Emoji book showing pixelated cloud design in black on left page and white on dark background on right page
Open book showing pixelated umbrella emoji in navy blue on left page and white on dark right page, from Shigetaka Kurita's original 1999 emoji set
Open book showing pixel art emoji designs by Shigetaka Kurita, with a red suitcase on the left page and its inverted version on the right
Two open pages of the Emoji book by Standards Manual, displaying pixelated retro designs of a green robot character on the left and a white and black robot on the right
Two pages showing pixelated cocktail glass emoji designs in purple and white on contrasting backgrounds, from the original 1999 set designed by Shigetaka Kurita
Grid of early 1990s pixel art emoji designs showing Japanese text labels with sketched icons including sunglasses and a circular logo
Pixelated heart shape formed by black squares on a 12x12 grid from Shigetaka Kurita's original 1999 emoji set
Smartphone screen displaying a messaging app with text conversation, below which is a grid of colourful pixelated emoji designs including robots, cats, hearts and other symbols from the original 1999 set
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