Run for the Hills cooks up this 'artisan' identity for Hilton's The Able Butcher

This latest identity by Run for the Hills is for The Able Butcher, a new restaurant concept for The Hilton Hotel Group.

The London studio decided to put "artistry" at the heart of the brand, pointing to the restaurant's skills and expertise: its chefs are considered to be "masters of their craft" in providing a "specialist culinary experience" – from choosing the finest ingredients to curating the best wine list.

With this very much in mind, Run for the Hills created a library of illustrations as well as a suite of stamp-logos designed to be used "generously". The illustrations take inspiration from the restaurant's charcoal grill and oven, and choice of beef from a 'Black Angus free-range Creekstone herd'. There's also a hint of pepper, herbs and spices – all presented under a black, red and white palette.

Created initially for Hilton Prague, the identity for The Able Butcher is to be rolled out globally in the coming months. To find out more, visit