Neon Nights: Documenting the nocturnal lives of New Yorkers

Via direct submission. All images by and courtesy of Daniel Soares

An award-winning freelance creative/art director and filmmaker based in New York, Daniel Soares has worked at some big-name agencies, including Grey New York, R/GA Los Angeles and AKQA San Francisco; he's also taught at Miami Ad School.

But in the main, it's his personal projects that continue to bring him to our attention. And we're just a little bit in love with the latest, 'Neon Nights', which focuses on what happens in the Big Apple when the sun goes down.

'Neon Nights’ is a photographic love-affair I have with New York and it’s nocturnal lights," Soares explains on his Instagram account. "By day, New York can be an overwhelming, dirty and loud city, but at night it morphs into this fairy tale of neon lights where time seems to stand still."

"People’s stories become part of the photo, and I often find myself asking “What are they going for in the store? What are they buying, what’s their life like? Why are they grabbing cigarettes at midnight?"