Wild People rebrands Little Green Rooms around the one thing you can't add on: headspace

When did you last have somewhere to… stop and think? A place away from the madness? Not the kitchen table with the washing-up winking at you in the corner of your eye. Or a corner of your dining room that's become a makeshift office. But somewhere that's genuinely yours, with the door shut and the world left outside?

That feeling is what Bristol-based Little Green Rooms has been selling for some time. Ok, so it builds beautifully crafted, sustainable garden rooms. But really, it's selling the escape we all want. A quiet place where we can focus.

So when the company wanted to grow its brand beyond construction, it turned to Wild People, the studio that partners with businesses "to turn ideas into impact while strengthening the connection between people and planet", so they say. Rather than honing in on timber and dimensions, they built the whole thing around that feeling of escape.

The strategy came first, and it came from inside the company: 'Headspace Found', developed by Little Green Rooms' own creative director, Chris Tozer. Wild People ran with that idea.

Nature inspired the identity. We're talking soft, dappled light against the backdrop of technical expertise. It's a nice tension to play with – the desire to convey calm but also the ability to weather any storm.

To really understand the brief, the team worked inside a Little Green Room for the whole project. It meant that every creative decision was shaped by what they experienced in that space. The light, the quiet. Even the shifting landscape around them.

We especially love the bespoke icon set inspired by natural elements. Another nice touch is that the colour palette changes with the seasons. The type gives a lot of that "calm-but-precise" balance too: ABC Favorit by ABC Dinamo as the primary face, with P22 Mackinac by P22 bringing a bit of warmth as the serif.

Out of home and on a billboard, tucked under a railway arch, you'll read 'Your new commute, just six metres'. It's so obviously aimed at those fed up with late trains or daily traffic jams.

Elsewhere, the brand does the "people-and-planet" work too, reminding us of Little Green Rooms' locally sourced sedum roof, which boosts biodiversity. In other details, the logo is embossed on a leather keyring, and the wordmark shows dappled light across a tote bag.

"The true value here was never the extra square footage – it's the headspace," says Chris Tozer. "We wanted a brand platform that encourages people to step outside, reconnect with nature and find the headspace to thrive."

Credit where due: strategy and creative direction by Chris Tozer, design direction by Ed Hatfield, copywriting by Harriet Whitehorne, web design by Ralph Peskett and web development by Ellie Gillespie, with photography by Jack Abbott and Charlie O'Beirne.

You can see the full project on Wild People's website.