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Rebrand by Studio Output brings positive energy to homeschooling company

Once upon a time, homeschooling your own children rather than sending them to school might have seemed a little "out there" to some. Then came 2020, and to say that homeschooling entered the mainstream would be something of an understatement.

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Enjoy Education website homepage featuring the tagline "Curiosity, creativity & confidence" in gold text on a purple background with organic shapes and an illustrated hand holding a plant

So it was the perfect time for Enjoy Education, an award-winning private tutoring and homeschooling business with a holistic approach to learning, to embark on a rebrand.

To help the company stand out in an evolving market, Studio Output developed a new positioning, brand identity and website that all play to its strengths. Feeling the previous identity lacked character and struggled to capture the benefits of Enjoy’s bespoke services, Studio Output developed a core creative idea that encapsulated the brand’s positive energy and long-term vision for its clients: ‘Happy, lifelong learning.’

"Each student’s learning journey is unique, with Enjoy providing tailored support at every step," explains founding partner Rob Coke. "To celebrate this, we developed a sophisticated but playful design language centred around an organic ‘thread’. Balancing rigour and spontaneity, structured grids and layouts are punctuated by freeform shapes and injections of colour. The modular design system comes to life seamlessly online, encouraging editorial storytelling across all devices and ensuring the brand will stay joyfully joined-up."

Enjoy Education logo displayed in white serif typography with a decorative green dot, set against a vibrant purple background with yellow and navy organic shapes
Studio Output's rebrand for Enjoy Education showing brand guidelines with colour palettes, typography, photography direction and modular design system layouts
Enjoy Education Instagram post with "Inspired by learning" headline and photo of two smiling children on purple gradient background
Enjoy Education website pages displaying rebrand featuring purple, yellow and green colour scheme with organic thread design elements and service offerings including tutoring support and university guidance
Golden text reading "Happy, lifelong learning" on a deep purple background with organic shapes and a mint-green circle connected by a thin line
Four Instagram posts for Enjoy Education's rebranded social media showing tutoring moments, colourful abstract shapes and messaging about personalised learning
Three mobile phone screens showing Enjoy Education's rebrand by Studio Output, featuring testimonials, messaging about lifelong learning, and a back-to-school booster course promotion
Enjoy Education website displaying Step 1 Initial Consultation page on desktop and mobile, with purple background and organic thread design elements linking speech bubbles
Enjoy Education's rebranded website displayed across multiple screens showing sections for online learning, tutoring stories and the Enjoy Approach with purple, yellow and teal colour scheme
Enjoy Education's rebrand by Studio Output showing website and mobile designs with green and purple colour scheme featuring home-schooling messaging and a parent with child
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