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InspirationGraphic Design

Calling all urban gardeners: Grow your own veg from beautifully designed packaging

SowHow is a range of organic vegetable seed packets designed in Bristol – the European Green Capital for 2015. The bright, modern, minimalist cover designs open to reveal pages of carefully-crafted, illustrated growing advice. Aimed at a new generation of grow-your-own urban gardeners, the packets feature easy-to-follow advice on how to sow seeds and look after crops, along with tips on harvesting, eating and storing produce.

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Three SowHow seed packet designs in yellow, purple and green, featuring courgette, beetroot and french bean varieties with illustrated vegetables and growing instructions

Alongside the eight single packets of carrots, courgettes, beetroot, tomato, chilli peppers, leeks, radishes and french beans there are also special gift sets available at the website. They make perfect presents for budding gardener friends and are suitable for gardens of different shapes and sizes. 'Perfect for pots’ is suited for container gardens, 'Strictly roots’ for raised beds and borders, and 'Vertical vegetables’ is best for smaller urban gardens and balconies.

The packets are printed on 250gsm weight Fedrigoni x-per paper stock certified by the FSC (Forest Stewardship Council). SowHow packets are currently on sale in a number of independent Bristol shops and online.

Via direct submission

SowHow Leek Atlanta seed packet with concentric circles illustration on brown background, showing sowing and harvest dates
SowHow seed packet for Early Nantes carrots on teal background with geometric orange circular carrot illustration and sowing and harvesting information
SowHow Beetroot Detroit seed packet with deep pink concentric heart design on purple background, showing sowing and harvest dates
SowHow Tomato Chadwick seed packet with tan background and large red circle, showing sowing and harvest dates
SowHow seed packet for Courgette Nero di Milano showing growing calendar, RHS Award of Garden Merit badge, and sowing and harvesting instructions on pale green background
Open spread of SowHow seed packet showing illustrated instructions for looking after seedlings on the left and sowing seeds on the right, with icons for pot size, depth and spacing guidance
Open SowHow seed packet spread showing illustrated growing instructions for planting out seedlings on the left page and sowing seeds on the right page with icons and text guidance
Open SowHow seed packet showing harvesting instructions with timeline, eating and storing advice for courgettes, and an organic seed packet on the left side
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