Here Design proves that good things come in small packages for Piccolo

Here Design has just re-branded Piccolo, an Italian seeds company that offers select vegetables and plants for the more "space-limited urban garden". Think Slim Jim Aubergine or Spacemaster Cucumber and you get an idea of the dwarf varieties available for balconies and terrace gardens.

Here was appointed to create a new logo and packaging to make Piccolo even more relevant for its contemporary, urban and green-fingered audience. The London studio's big idea was to celebrate the way "good things come in small packages", developing a brand marque made from seed-like dots arranged in a compact sieve-like roundel to emphasise the perfectly contained nature of the business.

Here designed a set of colourful tall and slim rectangular seed packages that incorporated a distinctive illustrative style using the dotted theme of the sieve icon and a rich and varied colour palette. The use of contemporary sans serif typography and infographics conveyed the brandโ€™s "urban modernity" and friendly language makes the brand inviting and engaging.

Here partner and designer, Mark Paton, says: โ€œFrom the moment we saw these products we loved the idea of treating the design as a collection of miniature books that lure you in to detailed information about how to grow each variety.โ€