The flavour-generic boxes for shipping brilliantly reinforce the brand's "soda with soul" positioning, helping to build on that brand loyalty with existing online buyers, while introducing new consumers to its values and personality.
The boom-box-inspired designs celebrate the community-focused ethos of Dalston's Soda and reflect its music and cultural origins. It started life at Passing Clouds, a culturally-rich music venue in Hackney, East London, and the design pays homage to this historic venue with a real sense of nostalgia.
Made entirely from card, the boxes also stand by the brand's sustainable values and commitment to A Plastic Planet – a charity that's working towards a plastic-free supermarket aisle. "The boom box shippers confirm Dalston's status as the credible, cool player in the craft soda category as it continues its journey from niche start-up to international scale-up," says B&B studio.