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20 student packaging designs you wish existed

There's something about a beautiful bit of packaging to make any designer smile. The unique choice of materials, the clever methods applied, the inventive ways of adding colour and interest – packaging design is surely the ultimate creative satisfaction.

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Anna Delis: 'Rokk' beer. All images courtesy of Shillington and its students.

Anna Delis: 'Rokk' beer. All images courtesy of Shillington and its students.

For those of you who appreciate labels, wrapping and containers for the things we love to buy and consume, this collection of student packaging designs will be something you wish was real. Created and dreamed up by our own students at Shillington, I've hand-picked a few excellent examples for you to be inspired by.

1. Bianca Oggiano: 'No Hangover Cure' drink

When you need something to kill a hangover, the 'No Hangover Cure' drink will be just what the doctor ordered. Plucked from Bianca Oggiano's imagination, the bottle packaging was inspired by 1920's medical labels.

Dark glass bottle of No Hangover Cure drink with 1920s-inspired medical label design, wooden cork stopper and white skull charm against black background

2. Joanna Copperman: ' Out of Sight' beer

This wonderful craft beer design by Joanna Copperman is for a "unique, specialised brewery". The idea was to create the rarest possible beer, using albino animals and humans as inspiration for her colour palette and illustrations. Clean, crisp and certainly different.

Two white bottles with red caps featuring line drawings of sea creatures and seaweed at the base, from Lauren Basser's Super Giant whiskey packaging design
Two panels showing line illustrations for Out of Sight beer packaging: top panel depicts whales in water, bottom panel shows an underwater scene with sea plants and coral

3. Lauren Basser: 'Super Giant' whiskey

Faced with the task of inventing a fictional product, Lauren Basser decided to create the "Whiskey for Geeks". After going through a lot of research and development, she came up with "Supergiant". She explains: "Available only via the dark net, this whisky would be a platform for geeks to embrace their inner gentlemen, providing them with confidence and swag to socialise with other people, gain confidence and feel invincible."

Grid of twelve bottle packaging design variations for Super Giant whiskey, showing different label layouts in black, white and grey with geometric patterns
Super Giant whiskey bottle with black square packaging and gold geometric pattern alongside a tumbler of whisky with ice

4. Paul Hatch: 'Heavy Seas' cold brew coffee

Moving away from naughty booze, Paul Hatch decided to opt for "cold brew" coffee, creating packaging for Heavy Seas – a new caffeine product developed by two brothers from Carlton, Melbourne. Knowing that the packaging had to stand out, Paul emphasised the positive effects of the brown drink.

Two dark glass bottles of Heavy Seas cold brew coffee concentrate and a glass mug filled with dark liquid on a wooden surface

5. Greg Gilbey: 'Killer Brew Co' beer

Back to beer, and Greg Gilbey dreamed up some dangerously nice packaging for the Killer Brew Co. With names for different bottles including Sharp Tooth and Great Abyss, along with illustrations of killer whales and deadly octopuses – it's deadly branding that quenches your design thirst.

Three beer bottles with illustrated labels featuring colourful designs by Joanna Copperman for the Out of Sight craft beer range
Wooden barrel with brass bands featuring illustrated octopus tentacles and Killer Brew Co branding, mounted on a black stand with a brass tap

6. Emily Morant: 'El Exito' soap

Melbourne graphic designer Emily Morant certainly cleaned up her act when creating the packaging for a Spanish soap brand. Taking inspiration from the brand's home country, and its name El Exito, the design includes an icon of a bull, alongside playful typography and a colourful, vibrant palette.

Collection of student packaging designs displayed on a pale purple surface, including blue, green and coral-coloured branded boxes with wooden elements

7. Alessandro Rizzi: 'Arcade Ale' beer

If you love gaming as much as you love beer, then this next playful offering by Alessandro Rizzi will certainly be a winner. Called Arcade Ale, Alessandro takes inspiration from classic video games with an 8-bit look and feel, vintage characters and retro typography.

Two brown beer bottles with blue labels featuring retro pixelated arcade game graphics and coloured caps against a yellow background
Three-dimensional brick-textured letters spelling "APE ADE" in shades of terracotta and red with white highlights, representing packaging design for a fictional beverage product

8. Katie Neal: 'Simiao' skin care product

After all that beer and chocolate, you'll need something to soothe your skin. Enter Simiao – a skin care brand based on traditional Chinese medicine, with beautiful packaging design by Katie Neal.

Speaking of the concept, Katie said: "It's based on the importance of specific herb combinations and how imperative balance is both internally and externally for each individual. Furthermore the importance of natural hand-farmed ingredients. Each lotion produced is enriched with a specific hand-picked combination of herbs for each client based on one to one consultation."

SIMIAO botanical skincare packaging displayed with green glass bottle, amber glass jar and fresh plant sprigs arranged on white background
Two corked glass bottles of SIMIAO liquid, one with green contents and one with orange, displayed against a white background with green foliage

9. Amy Liu: 'Solution' perfume

Brisbane designer Amy Liu decided to offer just the solution to create appealing packaging for a perfume brand. Called, you guessed it, Solution, the product was wrapped up in a lilac box with an almost chemistry-set type look and feel to the bottle and branding. Accompanying illustration helped soften the design.

So Solution Perfect Monday eau de parfum bottle and box with patterned base, designed by a Shillington student
So Solution perfume packaging showing a lavender box and amber glass bottle with purple and pink geometric base design

10. Bobby Hendry: 'Three Nut Butter' snack

How do you sell snacks to Australia's building and trade industry? For Sydney designer Bobby Hendry, she decided to design packaging that hits the nail on the head. With a black and yellow palette, and roadworks-inspired design, the wrapping and containers for "Three Nut Butter" certainly understands its target market.

Black and yellow jar of three nut butter containing peanuts, hazelnuts and almonds with marketing text, surrounded by the individual nuts
Hand holding a black and yellow striped wrapper for a peanuts, marsallows and almonds nut butter bar

11. Lallu Nykopp: '12—The Essentialist Series'

The brief for Lallu Nykopp was to design rice packaging for a minimalist man, with keywords focused on "essentialist", "pure" and "collectible". Lallu came up with a bold and clear concept, where red and black typography conveys simplicity. The packaging is so uplifting and unique, it's good enough to eat.

White cardboard box with red numbers and text containing bags of white rice with numbered labels
White packaging box for Rice Dry & Daily with individual sachets marked with the number 8, displayed with accompanying instructional card

12. Lindsay Koffler: 'Fuerte' beer for dogs

Lindsay Koffler wanted to create a beer that was healthy, delicious and... nutritious for a dog. Yes, that's right. Lindsay brewed up "Fuerte" – a beer for dogs. She explains: "Dogs love meat right? Argentina came up and so I created a story revolving around a Guacho and his dog, Fuerte. Fuerte became sick so the Gaucho made a drink for him using the beef he had on his farm and magically cured Fuerte. So as the saying goes, 'Only strong dogs drink beer'."

Three Fuerte organic craft beer bottles featuring illustrated labels for Golden Blonde, Apple Ale and Pumpkin Wheat varieties
Fuerte Apple Ale organic beer bottle with illustrated green character wearing a hat, surrounded by hop cones

13. Madeline Segalas: 'Healing Hive' honey

Madeline Segalas crafted elegant and luxurious packaging for Healing Hive, a gourmet honey brand. Coming up with concepts for jars, straw packets and recipe pamphlets, her buzzing designs are targeted at "boutique grocery stores and for thoughtful, discerning customers".

Healing Kits honey gift set with three glass jars nestled in white shredded paper inside a wooden box with a black branded label on top
Jar of Healing Hive Honey Co enriching echinacea and lemon honey with a fresh lemon half beside it

14. Anna Delis: 'Rokk' beer

London designer Anna Delis raised a glass to Rokk, a craft beer inspired by Iceland with crisp, geometric illustrations and a nod to Icelandic culture and climate. It's a refreshing take on bottle packaging for beer, and something that will help it stand out in a market saturated with alcohol products.

Brown glass bottle with white label reading "ROKK" alongside printed photographs of snow-capped mountains and glacial landscapes on white background
ROKK Brewery Herb of the North IPA beer labels in turquoise and yellow with geometric line art designs

15. Katie McLurg: 'Le Bon Breton' butter

There's nothing cheesy about Katie McLurg's packaging for Le Bon Breton, a brand of butter from a country farm in Brittany. The company ships high quality produce to clients across France, but is trying to break into the delicatessens of Paris. This is where Katie's elegant, affluent design comes into its own. She says: "The bounding strokes are taken from the Breton region’s flag, while the serif font and muted colour palette lend themselves to the classic, high-end nature of the product."

Le bon Breton lightly salted butter in its cardboard packaging, displayed on a wooden board with sliced bread and sea salt crystals
Le bon Breton rosemary and garlic butter packaging with decorative scalloped edge label on wooden surface with bread and fresh herbs

16. Nicki O'Donoghue: 'Copper Kettle' jam

Manchester designer Nicki O'Donoghue dished out a tasty packaging design for Copper Kettle, a boutique jam that she dreamed up. The labels include a series of watercolours, each unique and representing the flavour of the conserve. This look and feel was then rolled out to cookbooks, stationery and even a website.

Copper Kettle Plum & Cardamom Jam jar with a gold lid and spoon, handmade in the Cotswolds
Two jam jar labels by Copper Kettle showing Plum & Cardamom Jam and Rhubarb & Ginger Jam, handmade in the Cotswolds, with watercolour illustrations on a pink background

17. Louise Harris: 'Purpurite' skin treatment

Louise Harris decided to craft the most intriguing packaging for Purpurite, a luxurious skin treatment that contains "purpurite crystals, which aid the natural healing process and complements your style". The unusual containers feature gold foiled elements, adding to their high-end feel.

Three packaged products with gold foil accents in grey, pink and teal, each displayed with unfolded packaging components below
A hand holding a pink and purple patterned elastic band labelled Purpuric for Superficial Wounds, with gold foil packaging visible on either end

18. Breanna Sinclair: 'Treasure Island' chocolate

Breanna Sinclair was inspired by pirates for her take on Treasure Island chocolate. The sweet treats were wrapped up in packaging that features a series of contour maps. The logo was crafted by hand to add authenticity and a traditional feel. Breanna's work was so tasty, she was a finalist in the AGDA Awards.

Treasure Island organic chocolate bar in blue patterned packaging next to unwrapped chocolate cone in gold foil, almond sea salt flavour
Collection of folded textiles in various colours including blue, pink, peach and grey, each wrapped with a black band featuring gold text branding

19. Owen Fisher: Atlus moisturiser

If you're going to create a new brand of moisturiser for men, then it has to be something that stands out. For Owen Fisher, he decided to take inspiration from the name Atlus, which means "depth" in Latin. Encasing the elegant bottle of moisturiser within a larger black box, the product feels unique, boutique and luxurious.

Hand holding a black geometric box packaging with orange Altus branding and logo, shown against a white background
Hand holding a silver cylindrical product container displayed on a geometric black and orange branded box packaging

20. Bo Sun: 'Frui', fruit packaging

Manchester designer Bo Sun was certainly feeling fruity when she came up with fresh packaging for Frui, a brand that provides a range of fruit for "one-person households". With the idea being that a customer can simply purchase a healthy fruit box, the wrapping has a clever handle that makes it even easier to pick up and buy.

FRUI fruit packaging with geometric symbols on a mesh bag beside fresh strawberries and apple slices on a wooden board
Mesh produce bag with geometric triangle pattern containing yellow lemon and red strawberries next to fresh fruit on wooden surface
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