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InspirationGraphic Design

A delicious brand identity for a sophisticated new Japanese restaurant in Stuttgart

This tasty brand identity for a new Japanese restaurant in Stuttgart was created in collaboration between HOCHBURG Design and ADDA Studio, both German design studios based in the city.

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Mikoto restaurant brand identity display featuring cream-coloured geometric structures with purple and gold accents, showcasing business cards, menus and branding materials on a split pink and grey background

Mikoto aims to go for the higher end of the market, offering the more gourmet variety of Japanese food and so required a brand that would match its delicious, high quality range of food and drink. Which is why ADDA and HOCHBURG went for a sophisticated purple palette, splashes of gold and an elegant, simple type. The pair created everything the restaurant required to launch itself into Stuttgart's competitive gourmet scene, with the new branding spread out across everything from business cards and menus to the interior design.

Via Behance

Mikoto restaurant branding materials arranged on a pink background, including a bronze box, white envelope with brush stroke, wooden surface and grey business cards with gold logo details
Mikoto restaurant business cards and gold-textured card in deep purple and cream on a pink background
Flat lay of Mikoto brand identity components including purple and grey folders, business cards, gold accents, orange croissant illustrations and black graphic elements on a beige background
Two business cards for Mikoto Japanese restaurant displayed on a cork surface, featuring gold lettering and a black circular moon design on the right card
Mikoto restaurant stationery including business cards and envelopes in mauve and cream with gold accents and a minimalist brush stroke logo on a pink background
Mikoto restaurant branding showing a black brushstroke with gold lettering on white paper, photographed at an angle against a cream background
Purple folder or envelope for Mikoto Japanese restaurant with gold lettering and black brushstroke design element
Two open menus for Mikoto restaurant, featuring beige and burgundy covers with gold circular details, displayed against a pink and grey background
Mikoto restaurant menu displayed open showing Japanese food illustrations and descriptions across cream pages, with natural wood cover against a purple background
Mikoto restaurant branding components displayed on a purple background, including wooden boards holding cream and mauve stationery items with black calligraphy marks and logo details
Mikoto restaurant branding displayed across tablet, smartphone and desktop screens showing interior photography and design elements
Mikoto restaurant website displayed on laptop screen showing a grid layout with Japanese bird illustrations and German text on beige background
Mikoto restaurant interior featuring suspended pendant lights with woven geometric patterns above a dining table with burgundy chairs and dark shelving
Hanging wooden shelves with potted plants and wooden coat hangers suspended from black metal framework in Mikoto restaurant's interior design
Cream-coloured spherical pendant light with geometric quilted pattern and brass fitting, suspended in a blurred interior space
Stacked wooden plant holders with trailing greenery and succulents suspended from metal frames in a vertical installation
Mikoto restaurant interior with plush purple chairs at a dark table set with wine glasses, gold pendant lights and a grey cloud-like installation overhead
Rows of illuminated white paper lanterns suspended from the ceiling above a restaurant dining area, with gold pendant lights visible below
Gold geometric pendant light hanging above a fine dining table set in Mikoto restaurant's sophisticated interior
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