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A New Type of Nordic? Imprint continues to delve into the world of Nordic design

With its ongoing Nordic collection, A New Type of Imprint continues to challenge the perception of what Nordic design really is. Functionality, light and minimalism are words that tend to be used when defining Nordic design — a definition that is constantly being challenged as the popular magazine dives into the design culture of the Nordic countries. Now they are ready with the collection's third edition: Sweden.

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Open spread from A New Type of Imprint magazine's Swedish edition featuring colourful pages with Snask branding, product photography, and graphic design showcases in warm tones and bold colours

"Trying to capture the creative sphere in the different countries has been just as fun as it has been surprising. We're seeing strong tendencies of breaking with, and challenging of, the deeply rooted design traditions in the Nordic region, which is very exciting," says Editor-in-Chief Veronica Mike Solheim.

The magazine's second chapter is designed by the Swedish Erik Kirtley and Amanda Berglund. Like in all previous editions, this chapter’s content and design is dedicated to the theme of the issue.

"We have tried to stray away from what is typically referred to as Swedish graphic design," Kirtley explains, "and therefore gone for a warm graphic tone, and a colour palette inspired by the classic Swedish folksong Sol, Vind og Vatten (sun, wind and water) by Ted Gärdestad. To us this is a contrast to the gentle coolness that is often associated with Swedish design."

Consisting of interviews and showcases of acclaimed Swedish contemporaries such as Snask, Hans Gedda and Andreas Samuelsson, the 50-page-long chapter paints a comprehensive picture of the Sweden's creative culture and design.

A New Type of Imprint is a quarterly magazine on creative culture and design, band in Oslo. It’s created and published by ANTI and distributed all over the world. Details at anewtypeofimprint.com.

Three magazine covers from A New Type of Imprint's Nordic collection, featuring bold red and blue graphics, minimalist layouts, and vibrant colour palettes inspired by Nordic design
Open spread of magazine showing colourful geometric design with "Welcome to Sweden" text and wavy patterns in blue, yellow, coral and green tones
Open magazine spread showing colourful layout with beer bottles, graphic designs and photography in warm tones and vibrant colours inspired by Swedish design
Open spread from A New Type of Imprint magazine's Sweden edition, showing colourful page layouts with a photograph of a pink carnation in a geometric black and white vase on the left, and text with another floral image on the right
Open spread of A New Type of Imprint magazine showing colourful pages dedicated to Swedish design, with bold typography and vibrant illustrations including a layered food graphic
Open pages of A New Type of Imprint magazine showing colourful graphic design with illustrated eye motif and abstract geometric shapes in pink, yellow, blue and green
Open spread of Imprint magazine's Sweden chapter showing colourful graphic design with geometric shapes, bold typography and warm colour palette in yellow, blue, pink and green
Open magazine spread showing colourful pages with warm orange, yellow and green tones, featuring geometric photography and Swedish design content
Open magazine spread showing bold typography and black and white photographs on coral, orange, yellow and blue coloured pages, part of the Swedish chapter designed by Erik Kirtley and Amanda Berglund
Open magazine spread showing colourful editorial design with a blue sculptural still life composition on the left page and text with smaller imagery on the right page, featuring vibrant coral, blue and green colour blocking
Open magazine spread showing colourful geometric layout with bold black text reading "Design by Amanda & Erik" against vibrant blocks of yellow, green, blue, orange and red
A New Type of Imprint magazine cover featuring bold geometric shapes in red, blue and pink with a pale pink letterhead overlay against a blue sky gradient background
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