New board, new name, new look: Design Sweden launches a new brand identity

Design Sweden is an organisation dedicated to Sweden’s designers. An independent practitioner’s organisation founded in 1957 by members, for members. The organisation acts collectively with one voice, to drive and engage opinion around design.

Photography by [Erik Wåhlström](

Photography by Erik Wåhlström

Its purpose is to make everyday life easier for the individual designer and to highlight the power of design as a builder of cultural and economic value.

It recently moved away from the traditional model of the degree-based, national members-only organisation and has re-launched itself as an open, international platform for designers affiliated with Sweden from across the world.

To reflect this change of perspective they are making major changes, some of the first ones being renaming the organisation from The Swedish Association of Designers (Sveriges Designer) to simply Design Sweden, and a new identity to go along with it.

The new brand is brought to you by a collaborative effort between graphic designer Ramiro Oblitas of Parasol, typeface designer Göran Söderström and digital designer Edvard Scott. Rolled out across its new website and printed materials, it's a typographic-led visual treat.


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