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InspirationGraphic Design

A New Type of Imprint: Exploring conversations on creativity in Finland

The art direction and graphic design for this beautiful publication entitled A New Type of Imprint is by Oslo-based agency, Anti. With clients all over the world, the award-winning team specialises in brand identity and development, illustration and idea creation.

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A New Type of Imprint magazine issue nine cover featuring bold red, pink, navy and white diagonal stripes and abstract shapes with a white sleeve overlay on grey background

For this project – issue nine of the magazine – the theme is creativity in Finland. The team explains: "When researching Finland we found a creative industry filled to the brim with vivid colours and challenging compositions. Designed by our friends at Agency Leroy, the second chapter showcases the explosive work being created across every field by our neighbours in the east."

With a mixture of photography, fashion illustration, interview and compelling editorial, it's the perfect balance of style and substance. Discover more at anti.as.

Via Behance | All images copyright of Anti.

Folded magazine pages and cover of A New Type of Imprint issue nine, displaying vibrant red, pink, navy and white colour blocking with barcode label visible
Open magazine spread showing "Childlike Creations" chapter title with vibrant photograph of colourful fabric and hands holding draped textiles in pink, burgundy and floral patterns
Open magazine spread showing article titled "Vivid Zones of Color" alongside a vibrant illustration of a stylised figure with multicoloured patterned body on pink background
Open magazine spread with coral pink left page and dark illustrated right page featuring abstract shapes including a white crescent, blue cloud, yellow sun and green leaf forms
Open publication spread with red binding showing title "A Place by the Sea" on left page and black-and-white architectural photograph on right page
Open magazine spread showing Kokoro & Moi section with illustrated street scene on left page and graphic design portfolio on right page with text on graphic design
Open magazine spread showing fashion illustrations including a portrait of a woman and coloured drawings of shoes and accessories against pink and blue backgrounds
Open magazine spread with turquoise pages featuring a dark atmospheric photograph on the left and a flat lay composition with plants and a person in red clothing on the right
Open spread of A New Type of Imprint magazine showing "Welcome to Finland" with abstract shapes and framed photographs of Finnish creative professionals and their work displayed on white pages
Spread from A New Type of Imprint magazine showing Avanto Architects feature with curved wooden architecture and yellow background design by Anti
Open magazine spread showing "The Forgotten History" article title on left page and photograph of two people in an office with artwork displayed on walls on right page
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