Creative Director

Camping is a small brand storytelling and video agency in Barcelona that helps B2B tech companies make their brands more heartfelt. It treats video as a strategic asset and builds campaigns meant to generate sales pipeline. The agency is growing and wants a Creative Director to own projects from start to finish.

The role is about holding one creative vision across a whole project. Work spans live action, motion design and AI: you might direct a shoot yourself, hire and guide an outside director, or brief and review a motion and design team. The constant is asking whether the work serves the idea, from concept to delivery. You'll report to Emily, Head of Creative. This isn't purely an art direction or motion design role, but it involves directing art direction and reviewing design.

What you'll be doing

• Owning the creative vision from first brief through to final delivery, staying consistent by being involved throughout
• Directing across live action, motion and AI-led production, deciding whether to direct personally, oversee specialists or steer designers
• Being hands-on in development: shaping the big idea, writing or co-writing treatments and scripts, running brainstorms and finding the angle
• Briefing and reviewing design and motion collaborators with specific feedback, using enough craft judgement to be precise without being a designer
• Managing people on projects – internal creatives, freelancers, partners or both – and defining handovers
• Pitching and defending concepts to clients, running reviews and workshops, and staying open to the client's business realities
• Applying the same standard to Camping's own brand and content, including its Best Practices show and Campfire programme

What we're looking for

• At least five years directing shoots and leading projects creatively; senior creatives ready to step up qualify if they have directing experience (pure art direction, writing, editing or production alone isn't enough, and long-term company leadership may not suit this hands-on role)
• A showreel and portfolio of work you directed, including commercials, branded films, campaign videos or corporate work (shorts, features and music videos are welcome but not sufficient on their own)
• Directing and film-making experience, including carrying projects through post-production
• Fluency in design- and motion-heavy projects, able to brief and precisely review motion work and tell craft problems from concept problems
• Comfort in the tech and B2B world, with the ability to find the human story in a technical product
• Real exposure to AI-generated work – ideally you've directed AI-production campaigns, or pushed the tools yourself and understand their limits
• Strong people and stakeholder management skills – the thing Camping says it's hiring for most
• Excellent communication and presentation skills, including defending concepts to clients
• Native or proficient English; Spanish is a plus

The perfect fit will also have

• Experience with B2B SaaS or tech clients
• Hands-on curiosity about AI productivity and workflow tools and where they improve work
• A background in storytelling, comedy or design
• Experience working with limited budgets and finding ideas that outperform their cost
• An understanding of how creative performs and how it connects to results

Your mindset

• You manage several projects at once and stay composed under pressure
• You make decisions and take accountability for them
• You give specific, actionable feedback and check that it was applied
• You're direct and warm with clients and team members alike
• You can defend an idea without being precious about it
• You have a sense of humour that shows in the work, whether dry, playful or irreverent
• You want to build something and influence where the creative goes in a small team

Working model

• Four-day week, Monday to Thursday, with Fridays off
• Barcelona-based and hybrid, with more in-office presence expected in the first months and around shoots and key client moments
• Flexible hours, managed around project and team needs
• Barcelona is preferred; candidates elsewhere in Spain or the EU ready to relocate are welcome, with a remote trial period first. If you don't have the right to work in Spain, say so in your application – visa sponsorship is available

What's on offer

• Salary: €45,000 – €65,000 gross a year, depending on experience and seniority
• Immediate start
• A four-day working week
• Flexible working arrangements
• Real ownership of creative direction at a growing agency
• Work with innovative B2B tech companies across Europe
• A balanced culture with in-person team events

How to apply

Apply online via Camping's careers page.