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InspirationGraphic Design

Printing Friends: Appetising editorial design by Stockholm's Snask

If you love to discover new food and places to eat while browsing through inspirational creative work, then Printing Friends is the print magazine for you.

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Two covers of Printing Friends issue 08 magazine featuring a decorative letter P shaped cake decorated with berries on a purple background

This eighth edition surrounds the theme of food and includes fascinating spreads the most delicious culinary treats. Full of beautifully composed stories, photography, illustrations and typography – only those who can understand Swedish will be able to enjoy the written content.

Stockholm creative agency, Snask was called upon to create the magazine's cover and layouts, typography and overall editorial design with plenty of art direction on still-life photo shoots and collaborations alongside some of the best illustrators in the world.

Spread from Printing Friends magazine showing Swedish text on the left and a colourful still-life photograph of a burger surrounded by illustrated vegetables and kitchen utensils on the right
Open spread from Printing Friends magazine showing a pink background with surreal cosmic food imagery on the left and a celestial planet on the right against starry skies
Two-page spread from Printing Friends magazine featuring a turquoise left page with a quote from typographer Peter Hjielm about typography, alongside text on the right page
Two spreads from Printing Friends magazine issue 08, showing a table of contents page and food photography featuring baked goods on a textured dark background
Woman with long dark hair wearing yellow pear-shaped sunglasses on a bright yellow page next to text reading "LETA SOBIERAJSKI Add/Ends 03
Cream-frosted cake shaped like the letter P, decorated with piped swirls, pink fondant roses and teal flowers, with a perforated metallic template on top, set against a mauve background
Cake shaped like the letter P, decorated with piped frosting ridges, pink fondant roses and teal flowers, with a slice removed and plated alongside
Heart-shaped layer cake decorated with coloured flowers and piped cream on a sage green tablecloth with a cake server alongside it
Overhead view of a decorative cake with scalloped piping, pink fondant roses and teal flowers, with a hand placing a gold semicircular template on top and a slice displayed on a plate beside it
A number-shaped cake with white frosting piping, decorated with pink and blue fondant flowers, being sliced on a green surface
Printing Friends magazine issue eight with mint green cover featuring a decorative cake adorned with pink roses and green leaves against a mauve background
Open spread of Printing Friends magazine showing abstract noodle illustration on dark left page and yellow right page featuring Den Hungriga Typen and Marmalade Bleue article
Open spread from Printing Friends magazine showing various design projects on the left and Mischer'Traxler Volumes featuring product photography on the right page
Open magazine spread showing eight circular and oval objects including seeds, nuts, oils and spices arranged on the left page, with pink right page containing yellow Swedish text
Open book spread from Printing Friends magazine showing a dark aubergine, pale purple bowl, striped courgette and white feather arranged on white pages
Open magazine spread showing yellow textured photography on the left and Orkeny Festival poster design on the right featuring a yellow sphere suspended above a white vase on blue background
Open magazine spread showing an illustration of a layered sauce bottle on the left page and article text about sriracha on the right
Open spread from Printing Friends magazine showing a portrait photograph of a person wearing sunglasses on the left and a bright yellow page titled "The Matchmaker" on the right
Printing Friends magazine spread showing Swedish text and photographs of colourful food items including bread, vegetables and prepared dishes arranged on a cream background
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