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WorkGraphic Design

Snask's strong identity for female-led Umbrella that shouts 'We've got you covered!'

Snask has created a new identity for consultant broker firm, Umbrella, which promises to be a "magical cocktail of no bullshit, personal growth and great fun".

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Two women pose against a pink background with surreal red and multicoloured sculptural props, representing the Umbrella brand identity by Snask

Spearheaded by Madeleine Harju and Sanaz Bakhtiari, it's definitely not your average type of consultancy and so quite rightly deserved a daring new look, one that stands out and celebrates its whole ethos.

"We started out by looking at the vision of the brand by choosing a strong and beautiful colour scheme using pale pink and candy red along with off-white," explains Snask. "We also chose a bold and strong display typeface to communicate strong messages and tag lines."

With statements like, “When we shine we shine together” and “Come play with us” the step to take the identity out into reality wasn’t far, but Snask also decided to do some 3D animations to further elevate the brand. We personally love the company slogan, "We've got you covered!"

You can discover more about the project at snask.com.

Photography: Per Björklund

Photography: Per Björklund

Repeating pattern of Umbrella brand identity elements in pale pink and candy red, including umbrellas, hexagons, letter J and the Umbrella wordmark on a light pink background
Red cocktail with cherries in a martini glass on a doily against a bright red background, with white umbrella illustration and pink text reading "Umbrellas go great with cocktails
Red spade and hammer tools with pink handles against a pale pink background, with bold red text reading "Let's Build Together" above them
Umbrella sticker pack featuring bold graphic designs including a red umbrella, smiley face and "We've got you covered" text on black background
Black snapback cap with Umbrella wordmark and registered trademark symbol embroidered across the front
Bright red beckoning cat figurine with raised paw against pink background with "Hello there stranger!" text in red capitals above
Three rolls of red and white patterned tape for Umbrella, featuring geometric shapes and text designs on a pink background
A red decorative mirror topped with a jewelled crown against a bright red background, with text reading "We'll treat you real nice!
Two women in matching pale pink dresses stand in a dark corridor lined with framed artwork, beneath hanging pendant lights, with "Come play with us" text and Umbrella branding overlaid
White text reading "We've got you covered!" on a bright red fabric surface with diagonal fold lines
Bold white text reading "We've got you covered!" on a bright red background, part of Umbrella's brand identity by Snask
White tote bag with red and pale pink hexagonal shapes and Umbrella branding, suspended from a wooden rod against a pink background
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