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WorkGraphic Design

Stockholm's Snask creates a new identity for Monetize with colourful geometric blocks

Monetize is a digital loan service for smaller businesses that enables them to grow. When it was considering a rebrand, it realised that its name sounded more like a place to invest rather than borrow money. They called upon the talents of Stockholm design studio, Snask to help.

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Geometric wooden and coloured blocks arranged to form the letter F, the logotype for Froda, against a green background

"We decided to rename them from Monetize to Froda, meaning thrive in Swedish," explained Fredrik Öst, Founder and Creative Director at Snask. "We also gave them a very down-to-earth tone of voice as well as a bold and colourful visual identity. A brand that the big players couldn't copy or come close to.

"A challenger who could run between the legs of the giants and be much bolder. We created their identity from geometrical and colourful pieces of different material to work in a design system stretching from logotype to icons and patterns."

The brand made from geometrical blocks and shapes forms the logotype, icons and patterns for Froda, and is rolled out across all digital and traditional platforms. Discover more about the design process at snask.com.

Via Creative Boom submission | All images courtesy of Snask

Froda logotype composed of bold geometric blocks in pink and dark green with wood texture detail on white background
Three geometric logo designs for Froda in pink and grey tones on dark green and white backgrounds
Froda brand identity guidelines showing logo variations, colour palette, typefaces and icon system in geometric blocks of dark green and pink
Abstract geometric design featuring teal and pink angular shapes and curved forms creating Froda's bold visual identity system
Froda's website displayed on tablet and mobile phone showing the rebrand with colourful geometric blocks, Swedish text and circular imagery
Froda's website homepage displaying Swedish text, colourful geometric blocks in pink and teal, and a form section with a yellow background on a desktop monitor
Snask's rebranding campaign for Froda showing two promotional graphics with geometric logos and Swedish taglines on contrasting backgrounds
Person wearing black and white trainers standing on a green chalkboard displaying the Froda logo in white and pink lettering
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