It's not often a studio gets the "big wet dream task" to brand an entire island of paradise, but that's exactly what happened to Stockholm's Snask recently when it was approached by Kandima, a resort in the Maldives.
Kandima is a newly opened family resort on its very own atoll: "When we got the brief it wasn’t even built, but only seeing aerial images of the actual atoll and the architectural drawings were enough to make us scream yes! What a paradise!"
Recognising that many resorts in the Maldives are luxurious, they understood that Kandima wanted to be new and different. "They are a resort where everyone should feel welcome, various ages and with guests from all around the world. Therefore, it was important to create a vibrant and flexible brand, that is easy to roll out all over the island, with many different touch points. For instance, there are nine different restaurants and outlets on the island, we designed logotypes and identities for each and everyone."
Kandima wanted a distinct symbol, something you should almost be able to draw in the sand. Snask created its brand identity guidelines and rolled it out on its website, on signage and on to different collateral such as soap bottles, towels, coffee cups and more. When can we go?